Hello world. My name is Samantha Soper.
I’m a creative and interactive powerhouse with over 8 years of professional experience. Innovative, hardworking, and talented are just a few words my teammates use to describe me. UX design, UI development, art direction, and interactive marketing are my crafts, as much as thorough research and measurable results are my tools.
I’d like to start out with my experience. First of all, I’m mostly self-taught. I began learning graphic design and HTML development when I was 12. In late 2008, I earned my Bachelor of Science in Advertising from the University of Texas, with a focus on research and account planning. While I was in college, I juggled multiple internships and freelance opportunities.
Currently, I manage Golfsmith International’s web presence in the US and Canada. Throughout my time with the company, they were awarded Digital Marketer of the Year by BounceX and the creative ads have been recognized by AdWeek. Several of my projects or enhancements directly increased revenue, traffic, and engagement, while improvements I made to the product page earned top scores with The e-Tailing Group.
Additionally, I am a co-founder of the art-nership, BAMFaktory, as a way to make a name for ourselves as artists. It gives me the opportunity to keep my ideas fresh, as part of my creative ritual, and also serves as an outlet for my true passion: creating ink, airbrush, and watercolor art. My other hobbies include photography, camping, hiking, and birdwatching. I love learning languages and have done work in French and Spanish.