Golfsmith International

Golfsmith International

About my Employment

Quick Facts

Timeline: 03/2014—present

Position: UX/UI Developer

Starting Position: Interactive Designer

About the Employer: Golfsmith International is the largest specialty golf retailer internationally. The company oversees operations of Golfsmith and Golf Town stores, serving the United States and Canada.

Responsibilities:

  • Liaison between E-Commerce, IT, Creative, and Marketing teams
  • Training new/contract web designers and developers
  • HTML5, CSS3, jQuery and PHP development
  • UX design/wireframing
  • Competitive analysis and digital trend research
  • A/B testing
  • Web design and maintenance
  • Interactive advertising
  • Print design, including billboards and gift cards
  • Video editing
  • Stop-motion capture
  • Flash animation
  • Concept sketching

My Work

Golf Town 2017 Spring Golf Look Book

Spring Golf Look Book 2017

Due to my speedy coding time, I was assigned to UI development for the 2017 Spring Golf Look Book by Golf Town’s (GT) marketing team. First of all, GT’s in-house studio designed the look book microsite’s UX and interface. After approval, the lead designer and I coordinated on the specifics of implementation and graphics delivery.

Pro Pages plugin on Golf Town WP Blog

Pro Pages Plugin on WordPress

The Pro Pages plugin generates a WordPress (WP) custom post type for information about various PGA Pros. Each Pro Page contains equipment, apparel for major tournaments, and a Twitter feed. On the WP user side, equipment and apparel items are added as repeatable field groups. When a Golf Town (GT) product URL is placed into

Golf Town Blog

Golf Town Blog on WordPress

The Golf Town blog came into play as a way to move several successful digital programs over from Golfsmith. Unfortunately, the What’s in the Bag (WITB) PHP applications that I built for Golfsmith didn’t work on Golf Town’s server environment. Due to this, I made the suggestion that the WITB Pro Pages content be incorporated

PGA Pro Sketch Videos

5 to Watch PGA Pro Sketch Videos

Golfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits

Golfsmith Home Page Enhancements

Golfsmith Home Page Enhancements

First of all, enhancements to the Golfsmith home page stemmed from several weeks of research I performed on the home page content strategy of multiple top retailers. From there, I highlighted common info sections between these home pages to concept the wireframe. I wanted to move towards the category- and content-based home pages trending in

What's in the Bag? Pro Pages

What’s in the Bag? Pro Golfer Pages

What’s in the Bag? (WITB) pro pages were birthed from discussions between the e-commerce and content marketing teams. They wanted to bring major tournament outfits (scripting), Twitter feeds, and the equipment in the bags of selected pro golfers to the websites. While they had featured simple tournament scripting landing pages in previous years, they needed

Golfsmith custom clubmaking widget

Custom Clubmaking Widget

Through collaboration with Golfsmith’s Information Services team, the Custom Clubmaking module moved from a standalone page to a seamless integration within the product pages. Due to the length of the widget, jQuery UI’s accordion widget was implemented to save space. View the Custom Clubmaking Widget NOTE ON LIVE EXAMPLES: As of Friday, 11/4/2016, the Golfsmith

Golfmas billboards

Golfmas Billboards 2015

Due to my previous billboard experience, Golfsmith picked me to work on the 2015 Golfmas billboards. This billboard displayed in Houston and Austin in front of a couple of their most popular stores. In addition, I created an animated billboard for the Myrtle Beach Int’l Airport. Animated & Static Golfmas Billboards

Golfmas gift center 2015

Golfmas Gift Center 2015

Each holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since I had taken over all UX duties by the end of 2015, the gift centers became my responsibility. Golfmas Gift Center Live Demos and Screenshots NOTE ON LIVE EXAMPLES: As of Friday, 11/4/2016, the Golfsmith

Golfsmith blog

Golfsmith Blog on WordPress

The Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards the website. First of all, I researched and created wireframes of the best option for the blog layout and content organization. In addition, I set up the blog, installed the appropriate plugins, and developed the

Golfsmith Fair-Way landing page

Golfsmith Fair-Way Promise Page

Guarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the

Father’s Day Gift Cards 2015

I was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the

Mother’s Day 2015 e-Gift Cards

About this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.

Golfmas 2014 Billboard

Due to my animation experience, Golfsmith asked me to create the 2014 Golfmas billboards. This billboard displayed in Houston, Dallas, and Austin in front of their most popular stores. In addition, I created an animated version for the Myrtle Beach Int’l Airport.

Stop Animation Unwrap Videos – Golfmas 2014

View the Stop Animation Videos

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