I established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered inspiration and set to work sketching up concepts.
Within a week, we’d narrowed down to the option below, presented in multiple mockups. In addition, I have provided detail of my process on this project for anyone interested.
Pecan Street Web Solutions
Final Brand Identity
The Realization Process
As part of my Realization Identity Package, Matt received 2 different type/mark logo options to chose from. After he made his decision, 1 free round of logo revisions was provided to tweak everything just how he wanted. The Realization Identity Package provides small business owners with a cost-effective option to get their dream logo in a short timeframe.