I established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered
Golfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits
Due to my previous billboard experience, Golfsmith picked me to work on the 2015 Golfmas billboards. This billboard displayed in Houston and Austin in front of a couple of their most popular stores. In addition, I created an animated billboard for the Myrtle Beach Int’l Airport. Animated & Static Golfmas Billboards
I was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the
About this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.
Due to my animation experience, Golfsmith asked me to create the 2014 Golfmas billboards. This billboard displayed in Houston, Dallas, and Austin in front of their most popular stores. In addition, I created an animated version for the Myrtle Beach Int’l Airport.
Since the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The
In an effort to help out the mountain village of Jucuarán, El Salvador, Hellas Hearts of Hope collected cash and in-kind donations to help make Christmas bright. Most of all, I had the privilege of joining on the trip to help document the experience as a gift to our sponsors. The children of Jucuarán start
Hellas Construction took out a half page ad in Stadia Turf, a UK-based turf magazine. As a result, I art directed and designed the piece. In addition, I expanded the tagline to cover Hella’s three pillars of service: construction, manufacturing, and custom surfaces. Furthermore, I coordinated with the vendor to get the ad in on
This trifold brochure showcases the TPS Court Surfaces line offered by Hellas Construction. In addition to art direction and design, I photographed the University of Texas Tennis Courts. I also performed light correction and editing on all other photography. Furthermore, I wrote all copy inside the piece. Furthermore, I directed the print vendor on printing
View the Release Turf Installation Starts on Portland’s Only Professional Baseball Park | Hellas Sports Construction arrives in the Portland metropolitan area, ready to install the Matrix® baseball dual turf system in the new Hillsboro Ballpark.
When I began working with Golden Spirits, the owner planned to take his brand appeal nationwide by making each Million Vodka bottle design represent an iconic US city skyline. Million Vodka Bottle Designs
Bob Weingarten, owner of Amazon Juice Company, developed Lyfe water. Since Lyfe is bottled at the heart of the Amazon, Bob wanted the brand identity to feel like the rainforest. In addition to this new brand identity, I designed the package concept. As a result, watercolor textures and bright colors support the brand tagline of
Golden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss