Bob Weingarten, owner of Amazon Juice Company, developed Lyfe water. Since Lyfe is bottled at the heart of the Amazon, Bob wanted the brand identity to feel like the rainforest. In addition to this new brand identity, I designed the package concept. As a result, watercolor textures and bright colors support the brand tagline of “Lively, Youthful, Focused, Energetic.”
Creative and interactive problem-solver. Innovative, hardworking, and adaptive. Currently serving as an independent consultant for a variety of clients, including Bluehost, HostGator, and Infocyte. Passionate about content & UX. Loves learning, creating, and producing positive results.