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Actualization package Archives | Samantha Soper https://samanthasoper.com/project-tag/actualization-package/ UX Strategy, Development, and Creative Consulting Mon, 29 Apr 2019 20:21:30 +0000 en-US hourly 1 https://i0.wp.com/samanthasoper.com/wp-content/uploads/2017/08/cropped-favicon.png?fit=32%2C32&ssl=1 Actualization package Archives | Samantha Soper https://samanthasoper.com/project-tag/actualization-package/ 32 32 123753355 Austin Asian Community Health Initiative (AACHI) Brand Identity Kit https://samanthasoper.com/portfolio/austin-asian-community-health-initiative/ https://samanthasoper.com/portfolio/austin-asian-community-health-initiative/#respond Mon, 29 Apr 2019 20:21:29 +0000 https://samanthasoper.com/?post_type=jetpack-portfolio&p=1149 In an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new

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]]> In an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new brand identity.

Through my brand identity exploration questionnaire, I learned that AACHI wanted a simple, minimalist design. They also wanted to promote feelings of wellness, authority, knowledge, and friendliness. Additionally, I researched brands of several large non-profits, including Feeding America, the ADA, and March of Dimes.

Austin Asian Community Health Initiative (AACHI)

Final Brand Identity

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]]> https://samanthasoper.com/portfolio/austin-asian-community-health-initiative/feed/ 0 1149 The Ko Law Firm Brand Identity Kit https://samanthasoper.com/portfolio/ko-law-firm-brand-identity-kit/ Wed, 19 Apr 2017 15:38:28 +0000 https://samanthasoper.com/?post_type=jetpack-portfolio&p=597 When transitioning from a partnership to a solo operation, Ramey Ko approached me about establishing the brand identity for The Ko Law Firm. This local Austin firm specializes in corporate and real estate law. Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust, professionalism, and friendliness from his

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]]> When transitioning from a partnership to a solo operation, Ramey Ko approached me about establishing the brand identity for The Ko Law Firm. This local Austin firm specializes in corporate and real estate law. Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust, professionalism, and friendliness from his small firm. Additionally, he would need correspondence stock and a few advertising pieces to reflect the new branding.

The Ko Law Firm

Final Brand Identity

The Ko Law Firm Final Logo Sheet Standard Letterhead Double-sided Business Cards Facebook Cover Graphic Texas Capital News Half-Page Ad Envelope for Ko Law Firm

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