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UX Strategy, Development, and Creative ConsultingMon, 07 Nov 2016 14:17:22 +0000en-US
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3232123753355Lyfe Water by Amazon Juice Co.
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Mon, 10 Jan 2011 16:13:50 +0000http://104.238.110.235/~samjeansoper/samjeansoper/?post_type=jetpack-portfolio&p=53Bob Weingarten, owner of Amazon Juice Company, developed Lyfe water. Since Lyfe is bottled at the heart of the Amazon, Bob wanted the brand identity to feel like the rainforest. In addition to this new brand identity, I designed the package concept. As a result, watercolor textures and bright colors support the brand tagline of
]]>Bob Weingarten, owner of Amazon Juice Company, developed Lyfe water. Since Lyfe is bottled at the heart of the Amazon, Bob wanted the brand identity to feel like the rainforest. In addition to this new brand identity, I designed the package concept. As a result, watercolor textures and bright colors support the brand tagline of “Lively, Youthful, Focused, Energetic.”
