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brand character Archives | Samantha Soper https://samanthasoper.com/project-tag/brand-character/ UX Strategy, Development, and Creative Consulting Tue, 01 May 2018 18:02:08 +0000 en-US hourly 1 https://i0.wp.com/samanthasoper.com/wp-content/uploads/2017/08/cropped-favicon.png?fit=32%2C32&ssl=1 brand character Archives | Samantha Soper https://samanthasoper.com/project-tag/brand-character/ 32 32 123753355 Kettlebell Kings Character Concept Art & Illustration https://samanthasoper.com/portfolio/kettlebell-kings-character-concept/ Fri, 19 Jan 2018 03:23:39 +0000 https://samanthasoper.com/?post_type=jetpack-portfolio&p=881 When the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings Character Concept Art & Model

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]]> When the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig.

The Kettlebell Kings Character

Concept Art & Model Sheet

First of all, I had to help them come up with the character concept for the figures. The client wanted a character based upon their logo, but with a comic book twist. Additionally, the art directors were inspired by the workout infographics on Deezify and vintage Charles Atlas illustrations. After a couple of rounds of proofs, the client agreed on the concept below.

Kettlebell King Model Sheet
Kettlebell King Model Sheet
Studies & Concept Sketch
Studies & Initial Concept Sketch
Early Character Proofs
Early Character Proofs

Kettlebooty Figures & Infographic

Click to enlarge.

Band Goblet Squat
Band Goblet Squat Illustrations

Curtsy Lunge
Curtsy Lunge Illustrations
Kettlebooty Infographic
Kettlebooty Infographic by School of Life Design
Kettlebooty Animated GIF

Credits:

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]]> 881 Whip’t Alcoholic Whipped Cream https://samanthasoper.com/portfolio/whipt-alcoholic-whipped-cream/ Mon, 18 Oct 2010 20:52:29 +0000 https://samanthasoper.com/?post_type=jetpack-portfolio&p=413 Golden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss

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]]> Golden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss Whip’t.

Whip’t Packaging Design

3D renderings created with Blender.

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