After the successful implementation of the Bluehost blog theme<\/a>, I was referred to their sister company for the HostGator blog theme redesign. While the Bluehost project was more development-focused, HostGator’s team wanted full UX design, theme development, and implementation.<\/p>\n First of all, I single-handedly<\/em> took this project through UX design and development to final implementation in under six months. Significant improvements to SEO, schema markup, and customizability were the HostGator team’s most important objectives. Therefore, those requests were kept in mind throughout the design and development process.<\/p>\n As a result of my blog questionnaire, I learned that their content manager was inspired by FitBit and Hubspot’s blogs. Additionally, they wanted a more modern look using colorful flat graphics, matching their new brand direction. They also liked board-style content blocks and subtle hover effects.<\/p>\nHostGator Blog Theme<\/h2>\n
Current Live Site<\/h3>\n
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UX Planning<\/h3>\n
Sketch Concepts<\/h4>\n