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{"id":1149,"date":"2019-04-29T14:21:29","date_gmt":"2019-04-29T20:21:29","guid":{"rendered":"http:\/\/samanthasoper.com\/?post_type=jetpack-portfolio&p=1149"},"modified":"2019-04-29T14:21:30","modified_gmt":"2019-04-29T20:21:30","slug":"austin-asian-community-health-initiative","status":"publish","type":"jetpack-portfolio","link":"https:\/\/samanthasoper.com\/portfolio\/austin-asian-community-health-initiative\/","title":{"rendered":"Austin Asian Community Health Initiative (AACHI) Brand Identity Kit"},"content":{"rendered":"In an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm<\/a>, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new brand identity.<\/p>\nThrough my brand identity exploration questionnaire, I learned that AACHI wanted a simple, minimalist design. They also wanted to promote feelings of wellness, authority, knowledge, and friendliness. Additionally, I researched brands of several large non-profits, including Feeding America, the ADA, and March of Dimes.<\/p>\n