Guarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the tenets one-at-a-time. During the time of launch, Golfsmith’s branding relied heavily on golf course motifs, such as scorecards and turf. These themes are present in the landing page design.<\/p>\n

View the Golfsmith Fair-Way<\/h2>\n

NOTE ON LIVE EXAMPLES:<\/strong> As of 11\/4\/16, Golfsmith is no longer conducting business and all associated websites are offline.<\/em>
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Guarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the<\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":155,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"jetpack-portfolio-type":[8,7],"jetpack-portfolio-tag":[43,13,66,45,63,65],"jetpack_publicize_connections":[],"yoast_head":"\n