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When transitioning from a partnership to a solo operation, Ramey Ko approached me about establishing the brand identity for The Ko Law Firm. This local Austin firm specializes in corporate and real estate law. Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust, professionalism, and friendliness from his<\/p>\n
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This local Austin firm specializes in corporate and real estate law. 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Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2019\/04\/AACHI_Identity_v2.jpg?fit=1024%2C786&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2019\/04\/AACHI_Identity_v2.jpg?fit=1024%2C786&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2019\/04\/AACHI_Identity_v2.jpg?fit=1024%2C786&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":53,"url":"https:\/\/samanthasoper.com\/portfolio\/lyfe-water-bottle\/","url_meta":{"origin":597,"position":1},"title":"Lyfe Water by Amazon Juice Co.","author":"Samantha Soper","date":"January 10, 2011","format":false,"excerpt":"Bob Weingarten, owner of Amazon Juice Company, developed Lyfe water. Since Lyfe is bottled at the heart of the Amazon, Bob wanted the brand identity to feel like the rainforest. In addition to this new brand identity, I designed the package concept. As a result, watercolor textures and bright colors\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2011\/01\/Lyfe_pkg.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2011\/01\/Lyfe_pkg.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2011\/01\/Lyfe_pkg.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":598,"url":"https:\/\/samanthasoper.com\/portfolio\/pecan-street-web-solutions\/","url_meta":{"origin":597,"position":2},"title":"Pecan Street Web Solutions Brand Identity","author":"Samantha Soper","date":"March 13, 2017","format":false,"excerpt":"I established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Pecan Street Web Solutions","src":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PecanSt_Web.jpg?fit=1024%2C786&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PecanSt_Web.jpg?fit=1024%2C786&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PecanSt_Web.jpg?fit=1024%2C786&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":413,"url":"https:\/\/samanthasoper.com\/portfolio\/whipt-alcoholic-whipped-cream\/","url_meta":{"origin":597,"position":3},"title":"Whip’t Alcoholic Whipped Cream","author":"Samantha Soper","date":"October 18, 2010","format":false,"excerpt":"Golden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip't. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Whip't Alcoholic Whipped Cream","src":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2010\/10\/WhiptPackagingAll_studio.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2010\/10\/WhiptPackagingAll_studio.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2010\/10\/WhiptPackagingAll_studio.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":416,"url":"https:\/\/samanthasoper.com\/portfolio\/pop-up-banners-matrix-epiq\/","url_meta":{"origin":597,"position":4},"title":"Pop-Up Banners – Matrix Turf and EpiqTracks","author":"Samantha Soper","date":"January 23, 2014","format":false,"excerpt":"Since the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Pop-up Banners - Matrix Turf and EpiqTracks","src":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2016\/11\/Hellas_RollupBanners.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2016\/11\/Hellas_RollupBanners.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2016\/11\/Hellas_RollupBanners.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":400,"url":"https:\/\/samanthasoper.com\/portfolio\/million-vodka-bottle-design\/","url_meta":{"origin":597,"position":5},"title":"Million Vodka Bottle Design","author":"Samantha Soper","date":"January 1, 2013","format":false,"excerpt":"When I began working with Golden Spirits, the owner planned to take his brand appeal nationwide by making each Million Vodka bottle design represent an iconic US city skyline. Million Vodka Bottle Designs","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2013\/01\/MillionVodka_Bottles.jpg?fit=1024%2C786&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2013\/01\/MillionVodka_Bottles.jpg?fit=1024%2C786&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2013\/01\/MillionVodka_Bottles.jpg?fit=1024%2C786&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/jetpack-portfolio\/597"}],"collection":[{"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/comments?post=597"}],"version-history":[{"count":14,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/jetpack-portfolio\/597\/revisions"}],"predecessor-version":[{"id":953,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/jetpack-portfolio\/597\/revisions\/953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/media\/926"}],"wp:attachment":[{"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/media?parent=597"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=597"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} ![\"The](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/04\/Ko-Law-Firm_Logos.jpg?w=721&h=527&ssl=1\" "\\"The")
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