Skyline in a Pecan Initial Concept <\/div> <\/div> <\/div> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"
I established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered<\/p>\n
Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":792,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"jetpack-portfolio-type":[6],"jetpack-portfolio-tag":[52,40,55,123,152,155,156,57],"jetpack_publicize_connections":[],"yoast_head":"\nPecan Street Web Solutions Brand Identity | Samantha Soper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/samanthasoper.com\/portfolio\/pecan-street-web-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pecan Street Web Solutions Brand Identity | Samantha Soper\" \/>\n<meta property=\"og:description\" content=\"I established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. 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Innovative, hardworking, and adaptive. Currently serving as an independent consultant for a variety of clients, including Bluehost, HostGator, and Infocyte. Passionate about content & UX. 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Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust,\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"The Ko Law Firm Identity Kit","src":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/04\/TheKoLawFirm_v2.jpg?fit=1024%2C786&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/04\/TheKoLawFirm_v2.jpg?fit=1024%2C786&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/04\/TheKoLawFirm_v2.jpg?fit=1024%2C786&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1149,"url":"https:\/\/samanthasoper.com\/portfolio\/austin-asian-community-health-initiative\/","url_meta":{"origin":598,"position":1},"title":"Austin Asian Community Health Initiative (AACHI) Brand Identity Kit","author":"Samantha Soper","date":"April 29, 2019","format":false,"excerpt":"In an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2019\/04\/AACHI_Identity_v2.jpg?fit=1024%2C786&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2019\/04\/AACHI_Identity_v2.jpg?fit=1024%2C786&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2019\/04\/AACHI_Identity_v2.jpg?fit=1024%2C786&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":53,"url":"https:\/\/samanthasoper.com\/portfolio\/lyfe-water-bottle\/","url_meta":{"origin":598,"position":2},"title":"Lyfe Water by Amazon Juice Co.","author":"Samantha Soper","date":"January 10, 2011","format":false,"excerpt":"Bob Weingarten, owner of Amazon Juice Company, developed Lyfe water. Since Lyfe is bottled at the heart of the Amazon, Bob wanted the brand identity to feel like the rainforest. In addition to this new brand identity, I designed the package concept. As a result, watercolor textures and bright colors\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2011\/01\/Lyfe_pkg.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2011\/01\/Lyfe_pkg.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2011\/01\/Lyfe_pkg.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":413,"url":"https:\/\/samanthasoper.com\/portfolio\/whipt-alcoholic-whipped-cream\/","url_meta":{"origin":598,"position":3},"title":"Whip’t Alcoholic Whipped Cream","author":"Samantha Soper","date":"October 18, 2010","format":false,"excerpt":"Golden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip't. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. 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Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Pop-up Banners - Matrix Turf and EpiqTracks","src":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2016\/11\/Hellas_RollupBanners.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2016\/11\/Hellas_RollupBanners.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2016\/11\/Hellas_RollupBanners.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":881,"url":"https:\/\/samanthasoper.com\/portfolio\/kettlebell-kings-character-concept\/","url_meta":{"origin":598,"position":5},"title":"Kettlebell Kings Character Concept Art & Illustration","author":"Samantha Soper","date":"January 18, 2018","format":false,"excerpt":"When the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Kettlebell Kings Character Concept Art","src":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2018\/01\/KBK_Hero_v2.jpg?fit=1024%2C786&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2018\/01\/KBK_Hero_v2.jpg?fit=1024%2C786&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2018\/01\/KBK_Hero_v2.jpg?fit=1024%2C786&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/jetpack-portfolio\/598"}],"collection":[{"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/comments?post=598"}],"version-history":[{"count":0,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/jetpack-portfolio\/598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/media\/792"}],"wp:attachment":[{"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/media?parent=598"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=598"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/samanthasoper.com\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} ![\"Pecan](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/Pecan-St_Logo_Final.jpg?w=715&h=523&ssl=1\" "\\"Pecan")
<\/a> Pecan Street Web Final Logo Sheet <\/div> <\/div> <\/div> ![\"Street](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PSWS_PCards.jpg?w=417&h=295&ssl=1\" "\\"Street")
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<\/a> Knock-out Logo on Business Card <\/div> <\/div> <\/div> <\/div> ![\"Website](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PSWS_SS_iPad.jpg?w=461&h=350&ssl=1\" "\\"Website")
<\/a> Website with Horizontal Minimal Logo <\/div> <\/div> <\/div> ![\"Envelope](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PSWS_Envelope.jpg?w=671&h=350&ssl=1\" "\\"Envelope")
<\/a> Envelope with Horizontal Minimal Logo <\/div> <\/div> <\/div> <\/div> <\/div>\n![\"Pecan](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PECAN-STREET_INSPO.jpg?w=555&h=718&ssl=1\" "\\"Inspiration")
<\/a> ![\"Concept](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PSWS_Note.jpg?w=577&h=718&ssl=1\" "\\"PSWS_Note\\"")
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<\/a> ![\"Skyline](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/Pecan-St_Logo_Opts2.jpg?w=605&h=182&ssl=1\" "\\"Second"){kind=logo}
<\/a>