Skyline in a Pecan Initial Concept <\/div> <\/div> <\/div> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"
I established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered<\/p>\n
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Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. 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Innovative, hardworking, and adaptive. Currently serving as an independent consultant for a variety of clients, including Bluehost, HostGator, and Infocyte. Passionate about content & UX. 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Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. 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<\/a> Pecan Street Web Final Logo Sheet <\/div> <\/div> <\/div> ![\"Street](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PSWS_PCards.jpg?w=417&h=295&ssl=1\" "\\"Street")
<\/a> Street Sign Logo on Postcard <\/div> <\/div> ![\"Knock-out](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PSWS_BCards.jpg?w=417&h=224&ssl=1\" "\\"Knock-out")
<\/a> Knock-out Logo on Business Card <\/div> <\/div> <\/div> <\/div> ![\"Website](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PSWS_SS_iPad.jpg?w=461&h=350&ssl=1\" "\\"Website")
<\/a> Website with Horizontal Minimal Logo <\/div> <\/div> <\/div> ![\"Envelope](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PSWS_Envelope.jpg?w=671&h=350&ssl=1\" "\\"Envelope")
<\/a> Envelope with Horizontal Minimal Logo <\/div> <\/div> <\/div> <\/div> <\/div>\n![\"Pecan](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PECAN-STREET_INSPO.jpg?w=555&h=718&ssl=1\" "\\"Inspiration")
<\/a> ![\"Concept](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/PSWS_Note.jpg?w=577&h=718&ssl=1\" "\\"PSWS_Note\\"")
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<\/a> ![\"Skyline](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/Pecan-St_Logo_Opts2.jpg?w=605&h=182&ssl=1\" "\\"Second"){kind=logo}
<\/a>