When the art directors<\/a> working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig.<\/p>\n First of all, I had to help them come up with the character concept for the figures. The client wanted a character based upon their logo, but with a comic book twist. Additionally, the art directors were inspired by the workout infographics on Deezify and vintage Charles Atlas illustrations. After a couple of rounds of proofs, the client agreed on the concept below.<\/p>\n Click to enlarge.<\/p>\nThe Kettlebell Kings Character<\/h2>\n
Concept Art & Model Sheet<\/h3>\n
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\nKettlebooty Figures & Infographic<\/h3>\n