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{"id":881,"date":"2018-01-18T21:23:39","date_gmt":"2018-01-19T03:23:39","guid":{"rendered":"http:\/\/samanthasoper.com\/?post_type=jetpack-portfolio&p=881"},"modified":"2018-05-01T12:01:09","modified_gmt":"2018-05-01T18:01:09","slug":"kettlebell-kings-character-concept","status":"publish","type":"jetpack-portfolio","link":"https:\/\/samanthasoper.com\/portfolio\/kettlebell-kings-character-concept\/","title":{"rendered":"Kettlebell Kings Character Concept Art & Illustration"},"content":{"rendered":"

When the art directors<\/a> working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig.<\/p>\n

The Kettlebell Kings Character<\/h2>\n

Concept Art & Model Sheet<\/h3>\n

First of all, I had to help them come up with the character concept for the figures. The client wanted a character based upon their logo, but with a comic book twist. Additionally, the art directors were inspired by the workout infographics on Deezify and vintage Charles Atlas illustrations. After a couple of rounds of proofs, the client agreed on the concept below.<\/p>\n

\"Kettlebell<\/a>
Kettlebell King Model Sheet<\/figcaption><\/figure>\n
\n
\"Studies<\/a>
Studies & Initial Concept Sketch<\/figcaption><\/figure><\/div>\n
\"Early<\/a>
Early Character Proofs<\/figcaption><\/figure><\/div>\n<\/div>\n\n

Kettlebooty Figures & Infographic<\/h3>\n

Click to enlarge.<\/p>\n

\n
\n
\"Band<\/a>
Band Goblet Squat Illustrations<\/figcaption><\/figure>
\n
\"Curtsy<\/a>
Curtsy Lunge Illustrations<\/figcaption><\/figure>\n<\/div>\n
\n
\"Kettlebooty<\/a>
Kettlebooty Infographic by School of Life Design<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n
\n
\"Kettlebooty<\/a><\/div>\n
\n

Credits:<\/h3>\n