The Golfsmith home page (HP) enhancements were an ongoing, constantly evolving project. Luckily, I had the opportunity to lead a huge overhaul of the strategy and design of the HP in 2016. Offer sections were cut. Content marketing sections and featured categories were brought in. And engagement and conversion increased because of it. Learn more about my process below.<\/p>\n
Since the start of my employment with Golfsmith, the HP changed drastically. Consequently, I assisted the UX Manager in the UI CSS development for updates made in 2015 and led the header redesign in late 2015. As stated above, I had the opportunity to lead the 2016 redesign project. The screenshots below are a brief overview of the progression of the HP.<\/p>\n
NOTE ON LIVE EXAMPLES:<\/strong> As of 11\/4\/16, Golfsmith is no longer conducting business and all associated websites are offline.<\/em><\/p>\n