![\"Golf](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/05\/GTSpring_LookBook-1.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tDue to my speedy coding time, I was assigned to UI development for the 2017 Spring Golf Look Book by Golf Town’s (GT) marketing team. First of all, GT’s in-house studio designed the look book microsite’s UX and interface. After approval, the lead designer and I coordinated on the specifics of implementation and graphics delivery.<\/p>\n
![\"Pro](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/04\/GT_WITB.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tPro Pages Plugin on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Pro Pages plugin generates a WordPress (WP) custom post type for information about various PGA Pros. Each Pro Page contains equipment, apparel for major tournaments, and a Twitter feed. This project was an effort to migrate my successful What’s in the Bag? (WITB) PHP application built for Golfsmith over to Golf Town. Due to<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t![\"Golf](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2017\/03\/GTBlog.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tGolf Town Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golf Town blog came into play as a way to move several successful digital programs over from Golfsmith. Unfortunately, the What’s in the Bag (WITB) PHP applications that I built for Golfsmith didn’t work on Golf Town’s server environment. Due to this, I made the suggestion that the WITB Pro Pages content be incorporated<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t![\"PGA](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2016\/07\/PGAPro_SketchVideos_v3.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t![\"Golfsmith](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2016\/07\/HomePageEnhancements_v3.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tGolfsmith Home Page Enhancements<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith home page (HP) enhancements were an ongoing, constantly evolving project. Luckily, I had the opportunity to lead a huge overhaul of the strategy and design of the HP in 2016. Offer sections were cut. Content marketing sections and featured categories were brought in. And engagement and conversion increased because of it. Learn more<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t![\"What's](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2016\/07\/WITB_v3.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tWhat’s in the Bag? Pro Golfer Pages<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhat’s in the Bag? (WITB) pro pages were birthed from discussions between the e-commerce and content marketing teams. They wanted to bring major tournament outfits (scripting), Twitter feeds, and the equipment in the bags of selected pro golfers to the websites. While they had featured simple tournament scripting landing pages in previous years, they needed<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t![\"Golfsmith](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2016\/02\/CustomClubs_v2.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tCustom Clubmaking Widget on Golfsmith<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThrough collaboration with Golfsmith’s Information Services team, the Custom Clubmaking module moved from a standalone page to a seamless integration within the product pages. Initially, the form was built to feed into a table-based layout. As a result, I cleaned up the PHP code to output HTML in line with more modern standards and IS<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t![\"Golfmas](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2015\/12\/Golfmas2015_Billboard.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tGolfmas Billboards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tDue to my previous billboard experience, Golfsmith picked me to work on the 2015 Golfmas billboards. This billboard displayed in Houston and Austin in front of a couple of their most popular stores. In addition, I created an animated billboard for the Myrtle Beach Int’l Airport. Animated & Static Golfmas Billboards<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t![\"Golfmas](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2015\/12\/Golfmas2015_GiftCenter.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tGolfmas Gift Center 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tEach holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since I had taken over all UX duties by the end of 2015, the gift centers became my responsibility. Golfmas Gift Center Screenshots NOTE ON LIVE EXAMPLES: As of 11\/4\/16, Golfsmith is no longer conducting business<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t![\"Golfsmith](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2016\/01\/GSBlog_v2.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tGolfsmith Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards the website. First of all, I researched and created wireframes of the best option for the blog layout and content organization. In addition, I set up the blog, installed the appropriate plugins, and developed the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t![\"Golfsmith](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2015\/07\/FairwayLP_v2.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tGolfsmith Fair-Way Promise Page<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGuarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t![\"\"](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2016\/07\/FD2015_GiftCards.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tFather’s Day Gift Cards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t![\"\"](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2015\/05\/MD2015_eGiftCards_v2.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tMother’s Day 2015 e-Gift Cards<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tAbout this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t![\"Golfmas](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2014\/12\/Golfmas2014_Billboard.jpg?fit=1024%2C786&ssl=1\")
<\/a>\n\t\t\t\t\tGolfmas Billboards 2014<\/a><\/h2>\n\n\t\t\t\t\t\t
The Pro Pages plugin generates a WordPress (WP) custom post type for information about various PGA Pros. Each Pro Page contains equipment, apparel for major tournaments, and a Twitter feed. This project was an effort to migrate my successful What’s in the Bag? (WITB) PHP application built for Golfsmith over to Golf Town. Due to<\/p>\n
<\/a>\n\t\t\t\t\tGolf Town Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golf Town blog came into play as a way to move several successful digital programs over from Golfsmith. Unfortunately, the What’s in the Bag (WITB) PHP applications that I built for Golfsmith didn’t work on Golf Town’s server environment. Due to this, I made the suggestion that the WITB Pro Pages content be incorporated<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Home Page Enhancements<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith home page (HP) enhancements were an ongoing, constantly evolving project. Luckily, I had the opportunity to lead a huge overhaul of the strategy and design of the HP in 2016. Offer sections were cut. Content marketing sections and featured categories were brought in. And engagement and conversion increased because of it. Learn more<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhat’s in the Bag? Pro Golfer Pages<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhat’s in the Bag? (WITB) pro pages were birthed from discussions between the e-commerce and content marketing teams. They wanted to bring major tournament outfits (scripting), Twitter feeds, and the equipment in the bags of selected pro golfers to the websites. While they had featured simple tournament scripting landing pages in previous years, they needed<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tCustom Clubmaking Widget on Golfsmith<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThrough collaboration with Golfsmith’s Information Services team, the Custom Clubmaking module moved from a standalone page to a seamless integration within the product pages. Initially, the form was built to feed into a table-based layout. As a result, I cleaned up the PHP code to output HTML in line with more modern standards and IS<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tDue to my previous billboard experience, Golfsmith picked me to work on the 2015 Golfmas billboards. This billboard displayed in Houston and Austin in front of a couple of their most popular stores. In addition, I created an animated billboard for the Myrtle Beach Int’l Airport. Animated & Static Golfmas Billboards<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Gift Center 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tEach holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since I had taken over all UX duties by the end of 2015, the gift centers became my responsibility. Golfmas Gift Center Screenshots NOTE ON LIVE EXAMPLES: As of 11\/4\/16, Golfsmith is no longer conducting business<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards the website. First of all, I researched and created wireframes of the best option for the blog layout and content organization. In addition, I set up the blog, installed the appropriate plugins, and developed the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Fair-Way Promise Page<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGuarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tFather’s Day Gift Cards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tMother’s Day 2015 e-Gift Cards<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tAbout this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2014<\/a><\/h2>\n\n\t\t\t\t\t\t
The Golf Town blog came into play as a way to move several successful digital programs over from Golfsmith. Unfortunately, the What’s in the Bag (WITB) PHP applications that I built for Golfsmith didn’t work on Golf Town’s server environment. Due to this, I made the suggestion that the WITB Pro Pages content be incorporated<\/p>\n
<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Home Page Enhancements<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith home page (HP) enhancements were an ongoing, constantly evolving project. Luckily, I had the opportunity to lead a huge overhaul of the strategy and design of the HP in 2016. Offer sections were cut. Content marketing sections and featured categories were brought in. And engagement and conversion increased because of it. Learn more<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhat’s in the Bag? Pro Golfer Pages<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhat’s in the Bag? (WITB) pro pages were birthed from discussions between the e-commerce and content marketing teams. They wanted to bring major tournament outfits (scripting), Twitter feeds, and the equipment in the bags of selected pro golfers to the websites. While they had featured simple tournament scripting landing pages in previous years, they needed<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tCustom Clubmaking Widget on Golfsmith<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThrough collaboration with Golfsmith’s Information Services team, the Custom Clubmaking module moved from a standalone page to a seamless integration within the product pages. Initially, the form was built to feed into a table-based layout. As a result, I cleaned up the PHP code to output HTML in line with more modern standards and IS<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tDue to my previous billboard experience, Golfsmith picked me to work on the 2015 Golfmas billboards. This billboard displayed in Houston and Austin in front of a couple of their most popular stores. In addition, I created an animated billboard for the Myrtle Beach Int’l Airport. Animated & Static Golfmas Billboards<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Gift Center 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tEach holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since I had taken over all UX duties by the end of 2015, the gift centers became my responsibility. Golfmas Gift Center Screenshots NOTE ON LIVE EXAMPLES: As of 11\/4\/16, Golfsmith is no longer conducting business<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards the website. First of all, I researched and created wireframes of the best option for the blog layout and content organization. In addition, I set up the blog, installed the appropriate plugins, and developed the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Fair-Way Promise Page<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGuarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tFather’s Day Gift Cards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tMother’s Day 2015 e-Gift Cards<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tAbout this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2014<\/a><\/h2>\n\n\t\t\t\t\t\t
Golfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
<\/a>\n\t\t\t\t\tGolfsmith Home Page Enhancements<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith home page (HP) enhancements were an ongoing, constantly evolving project. Luckily, I had the opportunity to lead a huge overhaul of the strategy and design of the HP in 2016. Offer sections were cut. Content marketing sections and featured categories were brought in. And engagement and conversion increased because of it. Learn more<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhat’s in the Bag? Pro Golfer Pages<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhat’s in the Bag? (WITB) pro pages were birthed from discussions between the e-commerce and content marketing teams. They wanted to bring major tournament outfits (scripting), Twitter feeds, and the equipment in the bags of selected pro golfers to the websites. While they had featured simple tournament scripting landing pages in previous years, they needed<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tCustom Clubmaking Widget on Golfsmith<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThrough collaboration with Golfsmith’s Information Services team, the Custom Clubmaking module moved from a standalone page to a seamless integration within the product pages. Initially, the form was built to feed into a table-based layout. As a result, I cleaned up the PHP code to output HTML in line with more modern standards and IS<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tDue to my previous billboard experience, Golfsmith picked me to work on the 2015 Golfmas billboards. This billboard displayed in Houston and Austin in front of a couple of their most popular stores. In addition, I created an animated billboard for the Myrtle Beach Int’l Airport. Animated & Static Golfmas Billboards<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Gift Center 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tEach holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since I had taken over all UX duties by the end of 2015, the gift centers became my responsibility. Golfmas Gift Center Screenshots NOTE ON LIVE EXAMPLES: As of 11\/4\/16, Golfsmith is no longer conducting business<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards the website. First of all, I researched and created wireframes of the best option for the blog layout and content organization. In addition, I set up the blog, installed the appropriate plugins, and developed the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Fair-Way Promise Page<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGuarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tFather’s Day Gift Cards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tMother’s Day 2015 e-Gift Cards<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tAbout this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2014<\/a><\/h2>\n\n\t\t\t\t\t\t
The Golfsmith home page (HP) enhancements were an ongoing, constantly evolving project. Luckily, I had the opportunity to lead a huge overhaul of the strategy and design of the HP in 2016. Offer sections were cut. Content marketing sections and featured categories were brought in. And engagement and conversion increased because of it. Learn more<\/p>\n
<\/a>\n\t\t\t\t\tWhat’s in the Bag? Pro Golfer Pages<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhat’s in the Bag? (WITB) pro pages were birthed from discussions between the e-commerce and content marketing teams. They wanted to bring major tournament outfits (scripting), Twitter feeds, and the equipment in the bags of selected pro golfers to the websites. While they had featured simple tournament scripting landing pages in previous years, they needed<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tCustom Clubmaking Widget on Golfsmith<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThrough collaboration with Golfsmith’s Information Services team, the Custom Clubmaking module moved from a standalone page to a seamless integration within the product pages. Initially, the form was built to feed into a table-based layout. As a result, I cleaned up the PHP code to output HTML in line with more modern standards and IS<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tDue to my previous billboard experience, Golfsmith picked me to work on the 2015 Golfmas billboards. This billboard displayed in Houston and Austin in front of a couple of their most popular stores. In addition, I created an animated billboard for the Myrtle Beach Int’l Airport. Animated & Static Golfmas Billboards<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Gift Center 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tEach holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since I had taken over all UX duties by the end of 2015, the gift centers became my responsibility. Golfmas Gift Center Screenshots NOTE ON LIVE EXAMPLES: As of 11\/4\/16, Golfsmith is no longer conducting business<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards the website. First of all, I researched and created wireframes of the best option for the blog layout and content organization. In addition, I set up the blog, installed the appropriate plugins, and developed the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Fair-Way Promise Page<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGuarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tFather’s Day Gift Cards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tMother’s Day 2015 e-Gift Cards<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tAbout this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2014<\/a><\/h2>\n\n\t\t\t\t\t\t
What’s in the Bag? (WITB) pro pages were birthed from discussions between the e-commerce and content marketing teams. They wanted to bring major tournament outfits (scripting), Twitter feeds, and the equipment in the bags of selected pro golfers to the websites. While they had featured simple tournament scripting landing pages in previous years, they needed<\/p>\n
<\/a>\n\t\t\t\t\tCustom Clubmaking Widget on Golfsmith<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThrough collaboration with Golfsmith’s Information Services team, the Custom Clubmaking module moved from a standalone page to a seamless integration within the product pages. Initially, the form was built to feed into a table-based layout. As a result, I cleaned up the PHP code to output HTML in line with more modern standards and IS<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tDue to my previous billboard experience, Golfsmith picked me to work on the 2015 Golfmas billboards. This billboard displayed in Houston and Austin in front of a couple of their most popular stores. In addition, I created an animated billboard for the Myrtle Beach Int’l Airport. Animated & Static Golfmas Billboards<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Gift Center 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tEach holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since I had taken over all UX duties by the end of 2015, the gift centers became my responsibility. Golfmas Gift Center Screenshots NOTE ON LIVE EXAMPLES: As of 11\/4\/16, Golfsmith is no longer conducting business<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards the website. First of all, I researched and created wireframes of the best option for the blog layout and content organization. In addition, I set up the blog, installed the appropriate plugins, and developed the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Fair-Way Promise Page<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGuarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tFather’s Day Gift Cards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tMother’s Day 2015 e-Gift Cards<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tAbout this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2014<\/a><\/h2>\n\n\t\t\t\t\t\t
Through collaboration with Golfsmith’s Information Services team, the Custom Clubmaking module moved from a standalone page to a seamless integration within the product pages. Initially, the form was built to feed into a table-based layout. As a result, I cleaned up the PHP code to output HTML in line with more modern standards and IS<\/p>\n
<\/a>\n\t\t\t\t\tGolfmas Billboards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tDue to my previous billboard experience, Golfsmith picked me to work on the 2015 Golfmas billboards. This billboard displayed in Houston and Austin in front of a couple of their most popular stores. In addition, I created an animated billboard for the Myrtle Beach Int’l Airport. Animated & Static Golfmas Billboards<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Gift Center 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tEach holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since I had taken over all UX duties by the end of 2015, the gift centers became my responsibility. Golfmas Gift Center Screenshots NOTE ON LIVE EXAMPLES: As of 11\/4\/16, Golfsmith is no longer conducting business<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards the website. First of all, I researched and created wireframes of the best option for the blog layout and content organization. In addition, I set up the blog, installed the appropriate plugins, and developed the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Fair-Way Promise Page<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGuarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tFather’s Day Gift Cards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tMother’s Day 2015 e-Gift Cards<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tAbout this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2014<\/a><\/h2>\n\n\t\t\t\t\t\t
Due to my previous billboard experience, Golfsmith picked me to work on the 2015 Golfmas billboards. This billboard displayed in Houston and Austin in front of a couple of their most popular stores. In addition, I created an animated billboard for the Myrtle Beach Int’l Airport. Animated & Static Golfmas Billboards<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
<\/a>\n\t\t\t\t\tGolfmas Gift Center 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tEach holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since I had taken over all UX duties by the end of 2015, the gift centers became my responsibility. Golfmas Gift Center Screenshots NOTE ON LIVE EXAMPLES: As of 11\/4\/16, Golfsmith is no longer conducting business<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards the website. First of all, I researched and created wireframes of the best option for the blog layout and content organization. In addition, I set up the blog, installed the appropriate plugins, and developed the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Fair-Way Promise Page<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGuarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tFather’s Day Gift Cards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tMother’s Day 2015 e-Gift Cards<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tAbout this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2014<\/a><\/h2>\n\n\t\t\t\t\t\t
Each holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since I had taken over all UX duties by the end of 2015, the gift centers became my responsibility. Golfmas Gift Center Screenshots NOTE ON LIVE EXAMPLES: As of 11\/4\/16, Golfsmith is no longer conducting business<\/p>\n
<\/a>\n\t\t\t\t\tGolfsmith Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards the website. First of all, I researched and created wireframes of the best option for the blog layout and content organization. In addition, I set up the blog, installed the appropriate plugins, and developed the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfsmith Fair-Way Promise Page<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGuarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tFather’s Day Gift Cards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tMother’s Day 2015 e-Gift Cards<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tAbout this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2014<\/a><\/h2>\n\n\t\t\t\t\t\t
The Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards the website. First of all, I researched and created wireframes of the best option for the blog layout and content organization. In addition, I set up the blog, installed the appropriate plugins, and developed the<\/p>\n
<\/a>\n\t\t\t\t\tGolfsmith Fair-Way Promise Page<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGuarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tFather’s Day Gift Cards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tMother’s Day 2015 e-Gift Cards<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tAbout this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2014<\/a><\/h2>\n\n\t\t\t\t\t\t
Guarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the<\/p>\n
<\/a>\n\t\t\t\t\tFather’s Day Gift Cards 2015<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tMother’s Day 2015 e-Gift Cards<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tAbout this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2014<\/a><\/h2>\n\n\t\t\t\t\t\t
I was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the<\/p>\n
<\/a>\n\t\t\t\t\tMother’s Day 2015 e-Gift Cards<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tAbout this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolfmas Billboards 2014<\/a><\/h2>\n\n\t\t\t\t\t\t
About this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
<\/a>\n\t\t\t\t\t![\"\"](\"https:\/\/i0.wp.com\/samanthasoper.com\/wp-content\/uploads\/2014\/12\/Caddievent2015.jpg?fit=1024%2C786&ssl=1\")
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