After the successful implementation of the Bluehost blog theme, I was referred to their sister company for the HostGator blog theme redesign. While the Bluehost project was more development-focused, HostGator’s team wanted full UX design, theme development, and implementation. HostGator Blog Theme First of all, I single-handedly took this project through UX design and development<\/p>\n
Bluehost Blog Theme on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tA former colleague, Machielle Thomas, contacted me to build the Bluehost blog theme, since they were looking to redesign. They had worked with their in-house designer some mockups, but they didn’t have a developer on staff with time available to complete it. Their blog was built on WordPress and Machielle worked with me during the<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPro Pages Plugin on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Pro Pages plugin generates a WordPress (WP) custom post type for information about various PGA Pros. Each Pro Page contains equipment, apparel for major tournaments, and a Twitter feed. This project was an effort to migrate my successful What’s in the Bag? (WITB) PHP application built for Golfsmith over to Golf Town. Due to<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolf Town Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golf Town blog came into play as a way to move several successful digital programs over from Golfsmith. Unfortunately, the What’s in the Bag (WITB) PHP applications that I built for Golfsmith didn’t work on Golf Town’s server environment. Due to this, I made the suggestion that the WITB Pro Pages content be incorporated<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n
\nLogo and Brand Identity<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tAustin Asian Community Health Initiative (AACHI) Brand Identity Kit<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tIn an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tThe Ko Law Firm Brand Identity Kit<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen transitioning from a partnership to a solo operation, Ramey Ko approached me about establishing the brand identity for The Ko Law Firm. This local Austin firm specializes in corporate and real estate law. Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust, professionalism, and friendliness from his<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPecan Street Web Solutions Brand Identity<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPop-Up Banners – Matrix Turf and EpiqTracks<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tSince the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n
\nIllustration and Concept Art<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tKettlebell Kings Character Concept Art & Illustration<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings Character Concept Art & Model<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\nPen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n
A former colleague, Machielle Thomas, contacted me to build the Bluehost blog theme, since they were looking to redesign. They had worked with their in-house designer some mockups, but they didn’t have a developer on staff with time available to complete it. Their blog was built on WordPress and Machielle worked with me during the<\/p>\n
Pro Pages Plugin on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Pro Pages plugin generates a WordPress (WP) custom post type for information about various PGA Pros. Each Pro Page contains equipment, apparel for major tournaments, and a Twitter feed. This project was an effort to migrate my successful What’s in the Bag? (WITB) PHP application built for Golfsmith over to Golf Town. Due to<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tGolf Town Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golf Town blog came into play as a way to move several successful digital programs over from Golfsmith. Unfortunately, the What’s in the Bag (WITB) PHP applications that I built for Golfsmith didn’t work on Golf Town’s server environment. Due to this, I made the suggestion that the WITB Pro Pages content be incorporated<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n
\nLogo and Brand Identity<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tAustin Asian Community Health Initiative (AACHI) Brand Identity Kit<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tIn an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tThe Ko Law Firm Brand Identity Kit<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen transitioning from a partnership to a solo operation, Ramey Ko approached me about establishing the brand identity for The Ko Law Firm. This local Austin firm specializes in corporate and real estate law. Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust, professionalism, and friendliness from his<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPecan Street Web Solutions Brand Identity<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPop-Up Banners – Matrix Turf and EpiqTracks<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tSince the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n
\nIllustration and Concept Art<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tKettlebell Kings Character Concept Art & Illustration<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings Character Concept Art & Model<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\nPen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n
The Pro Pages plugin generates a WordPress (WP) custom post type for information about various PGA Pros. Each Pro Page contains equipment, apparel for major tournaments, and a Twitter feed. This project was an effort to migrate my successful What’s in the Bag? (WITB) PHP application built for Golfsmith over to Golf Town. Due to<\/p>\n
Golf Town Blog on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tThe Golf Town blog came into play as a way to move several successful digital programs over from Golfsmith. Unfortunately, the What’s in the Bag (WITB) PHP applications that I built for Golfsmith didn’t work on Golf Town’s server environment. Due to this, I made the suggestion that the WITB Pro Pages content be incorporated<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n
\nLogo and Brand Identity<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tAustin Asian Community Health Initiative (AACHI) Brand Identity Kit<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tIn an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tThe Ko Law Firm Brand Identity Kit<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen transitioning from a partnership to a solo operation, Ramey Ko approached me about establishing the brand identity for The Ko Law Firm. This local Austin firm specializes in corporate and real estate law. Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust, professionalism, and friendliness from his<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPecan Street Web Solutions Brand Identity<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPop-Up Banners – Matrix Turf and EpiqTracks<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tSince the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n
\nIllustration and Concept Art<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tKettlebell Kings Character Concept Art & Illustration<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings Character Concept Art & Model<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\nPen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n
The Golf Town blog came into play as a way to move several successful digital programs over from Golfsmith. Unfortunately, the What’s in the Bag (WITB) PHP applications that I built for Golfsmith didn’t work on Golf Town’s server environment. Due to this, I made the suggestion that the WITB Pro Pages content be incorporated<\/p>\n
\n
Logo and Brand Identity<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tAustin Asian Community Health Initiative (AACHI) Brand Identity Kit<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tIn an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tThe Ko Law Firm Brand Identity Kit<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen transitioning from a partnership to a solo operation, Ramey Ko approached me about establishing the brand identity for The Ko Law Firm. This local Austin firm specializes in corporate and real estate law. Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust, professionalism, and friendliness from his<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPecan Street Web Solutions Brand Identity<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPop-Up Banners – Matrix Turf and EpiqTracks<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tSince the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n
\nIllustration and Concept Art<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tKettlebell Kings Character Concept Art & Illustration<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings Character Concept Art & Model<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\nPen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n
Austin Asian Community Health Initiative (AACHI) Brand Identity Kit<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tIn an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tThe Ko Law Firm Brand Identity Kit<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen transitioning from a partnership to a solo operation, Ramey Ko approached me about establishing the brand identity for The Ko Law Firm. This local Austin firm specializes in corporate and real estate law. Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust, professionalism, and friendliness from his<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPecan Street Web Solutions Brand Identity<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPop-Up Banners – Matrix Turf and EpiqTracks<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tSince the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n
\nIllustration and Concept Art<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tKettlebell Kings Character Concept Art & Illustration<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings Character Concept Art & Model<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\nPen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n
In an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new<\/p>\n
The Ko Law Firm Brand Identity Kit<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen transitioning from a partnership to a solo operation, Ramey Ko approached me about establishing the brand identity for The Ko Law Firm. This local Austin firm specializes in corporate and real estate law. Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust, professionalism, and friendliness from his<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPecan Street Web Solutions Brand Identity<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPop-Up Banners – Matrix Turf and EpiqTracks<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tSince the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n
\nIllustration and Concept Art<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tKettlebell Kings Character Concept Art & Illustration<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings Character Concept Art & Model<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\nPen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n
When transitioning from a partnership to a solo operation, Ramey Ko approached me about establishing the brand identity for The Ko Law Firm. This local Austin firm specializes in corporate and real estate law. Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust, professionalism, and friendliness from his<\/p>\n
Pecan Street Web Solutions Brand Identity<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tI established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPop-Up Banners – Matrix Turf and EpiqTracks<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tSince the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n
\nIllustration and Concept Art<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tKettlebell Kings Character Concept Art & Illustration<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings Character Concept Art & Model<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\nPen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n
I established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered<\/p>\n
Pop-Up Banners – Matrix Turf and EpiqTracks<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tSince the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n
\nIllustration and Concept Art<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tKettlebell Kings Character Concept Art & Illustration<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings Character Concept Art & Model<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\nPen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n
Since the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The<\/p>\n
\n
Illustration and Concept Art<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tKettlebell Kings Character Concept Art & Illustration<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings Character Concept Art & Model<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\nPen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n
Kettlebell Kings Character Concept Art & Illustration<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tWhen the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings Character Concept Art & Model<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tPGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\nPen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n
When the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig. The Kettlebell Kings Character Concept Art & Model<\/p>\n
PGA Pro Sketch Videos | 2016 Tour Social Campaign<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t\tWhip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\nPen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n
Golfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits<\/p>\n
Whip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\tTypes:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\tGolden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\nPen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n
Golden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n
Pen & ink illustration commissions also available at SamSoper.Art<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Throughout my career, I’ve done various projects for large and small business clients alike. Trusted by international brands like Bluehost, HostGator, and Nulo Pet Food my multifaceted process effectively and efficiently roots out the best solution for each individual client’s needs. Whether it’s a WordPress blog theme, full rebranding, character concept, or short-run production work,<\/p>\n