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{"id":331,"date":"2016-10-09T14:22:11","date_gmt":"2016-10-09T20:22:11","guid":{"rendered":"http:\/\/samanthasoper.com\/?page_id=331"},"modified":"2016-10-09T14:22:47","modified_gmt":"2016-10-09T20:22:47","slug":"copywriting-content-creation","status":"publish","type":"page","link":"https:\/\/samanthasoper.com\/copywriting-content-creation\/","title":{"rendered":"Copywriting and Content Creation"},"content":{"rendered":"

I have always had a bit of an affinity for written word. Throughout my career as a designer, my time serving as a customer support representative, and the hours I’ve spent as a student, I have performed countless writing tasks in ever-varying styles. Below I have included a few writing samples to demonstrate my abilities with the English language.<\/p>\n

\n

Tristessa June with Riot Games Customer Support<\/h2>\n

During my employment with Riot Games, my correspondence was thrice-featured on the front page of the official League of Legends Reddit community. These posts were always met with encouraging response generating positive buzz around the Riot customer service teams and creating a benevolent public relations experience for the company.<\/p>\n

LoL Reddit Post 1<\/a> | LoL Reddit Post 2<\/a> (My Response<\/a>) | LoL Reddit Post 3<\/a><\/p>\n

\n

Marketing Copy<\/h2>\n

While I have mainly held a position managing the graphical representation of a brand, I often have an opportunity to write a bit of marketing copy. Below I have included some of my more recent examples of this style of writing.<\/p>\n

Whip’t Alcoholic Whipped Cream<\/h3>\n

Sinfully decadent. The perfect blend of luscious whipped cream and premium vodka finally come together to make the perfect topper for your drinks or desserts. Whether entertaining guests or having a night to yourself, Whip\u2019t adds a sweet indulgence to your night. Liven things up. Get your whipped cream… Spiked!<\/p>\n

\n

Tiger’s Sweat Corn Whiskey<\/h3>\n

Corn whiskey. Blunt. Straight. American-made.
\nBefore there was bourbon, there were moonshiners turning corn into whiskey. There weren\u2019t charred oak barrels, shiny copper stills, or years of waiting for a batch of whiskey. What you\u2019ve got here is something that is guaranteed to make your liver quiver and put some pep in your step… the way a whiskey should.<\/p>\n

\n

Spotted Whale Design<\/h3>\n

Spotted Whale Design is a one-stop shop for all your print, web, and brand identity needs and, best of all, you work one-on-one with the person creating your materials. You have enough on your plate without having to micromanage a separate web developer, marketing consultant, and graphic designer. Spotted Whale Design is the solution to your frustration. Your project needs to be handled with care, which is why we don’t throw it together like an automobile on an assembly line. With Spotted Whale Design you get a one-on-one experience like no other, at a lesser cost than most agencies.<\/p>\n\t\t\t

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\n\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t

Hellas Hearts of Hope Charity Microsite<\/a><\/h2>\n\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
Types:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\t

To launch the Hellas Hearts of Hope charity trip, members of the Hellas Construction team helped gather donations from family and friends. Most importantly, they needed an easy way to receive cash donations from vendors and other contacts. Due to this need, I built a one-page informational site explaining the mission of the trip. For<\/p>\n

Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t

Stadia Turf Half-Page Magazine Ad<\/a><\/h2>\n\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
Types:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\t

Hellas Construction took out a half page ad in Stadia Turf, a UK-based turf magazine. As a result, I art directed and designed the piece. In addition, I expanded the tagline to cover Hella’s three pillars of service: construction, manufacturing, and custom surfaces. Furthermore, I coordinated with the vendor to get the ad in on<\/p>\n

Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t

TPS Court Surfaces Trifold Brochure<\/a><\/h2>\n\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
Types:<\/span> Art Direction<\/a>, Film<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\t

This trifold brochure showcases the TPS Court Surfaces line offered by Hellas Construction. In addition to art direction and design, I photographed the University of Texas Tennis Courts. I also performed light correction and editing on all other photography. Furthermore, I wrote all copy inside the piece. Furthermore, I directed the print vendor on printing<\/p>\n

Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t

Hillsboro Ballpark Press Release<\/a><\/h2>\n\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
Types:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\t

View the Release Turf Installation Starts on Portland\u2019s Only Professional Baseball Park | Hellas Sports Construction arrives in the Portland metropolitan area, ready to install the Matrix\u00ae baseball dual turf system in the new Hillsboro Ballpark.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\"\"<\/a>\n\t\t\t\t\t

NeuSkin Organic Skin Care on WordPress<\/a><\/h2>\n\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
Types:<\/span> Development<\/a>, User Experience<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\t

Started by Elizabeth Bentley, NeuSkin Austin performs organic, non-invasive dermatological procedures. In 2007, Elizabeth got her esthetician license from the Aveda Institute. Her unique approach works closely with each client to determine the cause of their skin problems. In addition, she engages in an in-depth consultation about the client\u2019s insecurities and concerns. As a result,<\/p>\n

Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\"Whip't<\/a>\n\t\t\t\t\t

Whip’t Alcoholic Whipped Cream<\/a><\/h2>\n\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
Types:<\/span> Art Direction<\/a><\/div>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t\t\t\t

Golden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss<\/p>\n

Read More<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n","protected":false},"excerpt":{"rendered":"

I have always had a bit of an affinity for written word. Throughout my career as a designer, my time serving as a customer support representative, and the hours I’ve spent as a student, I have performed countless writing tasks in ever-varying styles. Below I have included a few writing samples to demonstrate my abilities<\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"yoast_head":"\nCopywriting and Content Creation | Samantha Soper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/samanthasoper.com\/copywriting-content-creation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting and Content Creation | Samantha Soper\" \/>\n<meta property=\"og:description\" content=\"I have always had a bit of an affinity for written word. 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