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Austin Asian Community Health Initiative (AACHI) Brand Identity Kit
In an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new brand identity.
Through my brand identity exploration questionnaire, I learned that AACHI wanted a simple, minimalist design. They also wanted to promote feelings of wellness, authority, knowledge, and friendliness. Additionally, I researched brands of several large non-profits, including Feeding America, the ADA, and March of Dimes.
Austin Asian Community Health Initiative (AACHI)
Final Brand Identity
![](https://i1.wp.com/samanthasoper.com/wp-content/uploads/2019/04/AACHI_Logos-1024x749.jpg?ssl=1)
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![](https://i0.wp.com/samanthasoper.com/wp-content/uploads/2019/04/AACHI-FB_Mobile.jpg?ssl=1)
![](https://i2.wp.com/samanthasoper.com/wp-content/uploads/2019/04/AACHI_Envelope.jpg?ssl=1)