In an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new brand identity.
Through my brand identity exploration questionnaire, I learned that AACHI wanted a simple, minimalist design. They also wanted to promote feelings of wellness, authority, knowledge, and friendliness. Additionally, I researched brands of several large non-profits, including Feeding America, the ADA, and March of Dimes.