non-profit Archives | Samantha Soper

Austin Asian Community Health Initiative (AACHI) Brand Identity Kit

April 29, 2019April 29, 2019
by Samantha Soper

In an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new brand identity.

Through my brand identity exploration questionnaire, I learned that AACHI wanted a simple, minimalist design. They also wanted to promote feelings of wellness, authority, knowledge, and friendliness. Additionally, I researched brands of several large non-profits, including Feeding America, the ADA, and March of Dimes.

Austin Asian Community Health Initiative (AACHI)

Final Brand Identity

Hellas Hearts of Hope Photography

December 25, 2013October 14, 2016
by Samantha Soper

In an effort to help out the mountain village of Jucuarán, El Salvador, Hellas Hearts of Hope collected cash and in-kind donations to help make Christmas bright. Most of all, I had the privilege of joining on the trip to help document the experience as a gift to our sponsors. The children of Jucuarán start school in January, so the donations helped them start the school year off right. Additionally, we installed two brand new soccer goals donated by Hellas Construction.

To introduce ourselves to the village, we held a piñata day which was enjoyed by so many Jucuarán children. As word of our charitable efforts spread, neighboring villagers came to Jucuarán once donations arrived to receive toys, books, clothing and supplies. As you can see from the photographs, the turnout at the donation hand-out was phenomenal and locals helped us with unpacking everything.

Hellas Hearts of Hope photo gallery

Hellas Hearts of Hope debriefing before piñata day

Piñatas in Jucuarán courtyard

HHoH in the Jucuarán courtyard

Tianna playing around before piñata set-up

Girls at the playground

Young girl reaching to hit the piñata

Candy raining from piñata

Soccer-loving boy under the piñata tent

Toddler excited for candy

Jucuarán boys laughing

Passing out mystery prizes

Kids helping kids

Older local helped out

The Jucuarán Christmas parade

La India in the courtyard parade

Sarah and Erin get a photo with parade character

New friends followed us to lunch

Children of Jucuarán in the courtyard

Boy protects the piñata

The great piñata escape

High-jump to reach the piñata

Child and mother waiting for prizes

Group photo at the gazebo

Hearts of Hope donations arrive in Jucuarán

Village of Jucuarán waiting in anticipation

Local men help unload the donations

Boxes stacked and banner hung

Salissa unloads toys to waiting girls

Erin handing out clothing to women

Courtyard packed with Jucuarán villagers

Newly installed soccer goals

Hellas Hearts of Hope Charity Microsite

December 1, 2013October 9, 2016
by Samantha Soper

To launch the Hellas Hearts of Hope charity trip, members of the Hellas Construction team helped gather donations from family and friends. Most importantly, they needed an easy way to receive cash donations from vendors and other contacts. Due to this need, I built a one-page informational site explaining the mission of the trip. For this project, I built a simple, responsive microsite to collect PayPal donations.

Furthermore, I assisted in strategizing the donation campaign and logistically setting reach goals. These reach goals and donation levels helped sponsors visualize how they would be helping the village. Additionally, I wrote all copy for the microsite.

Through the money donated to the site, Hellas Construction was able to provide much needed school and medical supplies to the village of Jucuarán. Additionally, some piñatas and candy were purchased to make a fun day for the children. Most noteworthy, we were able to supply the village with clothing, toys, books, and other materials. These helped them getting through the upcoming holiday season and school year.

View the Hellas Hearts of Hope charity microsite

Visit the site

Project Tag: non-profit