envelopes Archives | Samantha Soper

Austin Asian Community Health Initiative (AACHI) Brand Identity Kit

April 29, 2019April 29, 2019
by Samantha Soper

In an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new brand identity.

Through my brand identity exploration questionnaire, I learned that AACHI wanted a simple, minimalist design. They also wanted to promote feelings of wellness, authority, knowledge, and friendliness. Additionally, I researched brands of several large non-profits, including Feeding America, the ADA, and March of Dimes.

Austin Asian Community Health Initiative (AACHI)

Final Brand Identity

The Ko Law Firm Brand Identity Kit

April 19, 2017February 9, 2018
by Samantha Soper

When transitioning from a partnership to a solo operation, Ramey Ko approached me about establishing the brand identity for The Ko Law Firm. This local Austin firm specializes in corporate and real estate law. Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust, professionalism, and friendliness from his small firm. Additionally, he would need correspondence stock and a few advertising pieces to reflect the new branding.