brand identity Archives | Samantha Soper

Austin Asian Community Health Initiative (AACHI) Brand Identity Kit

April 29, 2019April 29, 2019
by Samantha Soper

In an effort to differentiate, the Austin Asian Resource Center non-profit decided to rebrand as Austin Asian Community Health Initiative (AACHI). Previously, I helped board member Ramey Ko with his rebranding for The Ko Law Firm, so he recommended my services. After a rigorous selection process, I won the contract to create the non-profit’s new brand identity.

Through my brand identity exploration questionnaire, I learned that AACHI wanted a simple, minimalist design. They also wanted to promote feelings of wellness, authority, knowledge, and friendliness. Additionally, I researched brands of several large non-profits, including Feeding America, the ADA, and March of Dimes.

Austin Asian Community Health Initiative (AACHI)

Final Brand Identity

The Ko Law Firm Brand Identity Kit

April 19, 2017February 9, 2018
by Samantha Soper

When transitioning from a partnership to a solo operation, Ramey Ko approached me about establishing the brand identity for The Ko Law Firm. This local Austin firm specializes in corporate and real estate law. Through my brand identity exploration questionnaire, I learned that Ramey wanted to build feelings of trust, professionalism, and friendliness from his small firm. Additionally, he would need correspondence stock and a few advertising pieces to reflect the new branding.

The Ko Law Firm

Final Brand Identity

The Ko Law Firm Final Logo Sheet

Letterhead with Small-Case Wide Logo & Icon Overlay Background

Double-sided Business Cards with Modified Stacked Logo

Facebook Cover Graphic

Texas Capital News Half-Page Ad

Envelope with Logo Icon

Pecan Street Web Solutions Brand Identity

March 13, 2017August 17, 2017
by Samantha Soper

I established the brand identity for Pecan Street Web Solutions when Matt Haracz launched the e-commerce and website management company. Most of all, Matt loved the trees featured in some golf logos, so that was my creative direction. Due to the Pecan Street reference, I felt it needed a taste of downtown Austin. I gathered inspiration and set to work sketching up concepts.

Within a week, we’d narrowed down to the option below, presented in multiple mockups. In addition, I have provided detail of my process on this project for anyone interested.

Pecan Street Web Solutions

Final Brand Identity

Pecan Street Web Final Logo Sheet

Street Sign Logo on Postcard

Knock-out Logo on Business Card

Website with Horizontal Minimal Logo

Envelope with Horizontal Minimal Logo

The Realization Process

As part of my Realization Identity Package, Matt received 2 different type/mark logo options to chose from. After he made his decision, 1 free round of logo revisions was provided to tweak everything just how he wanted. The Realization Identity Package provides small business owners with a cost-effective option to get their dream logo in a short timeframe.

Pecan Street Inspiration Board

Concept Sketch for Initial Designs & Detailing of Pecan Tree Icon

Street Sign Initial Concept

Skyline in a Pecan Initial Concept

Pop-Up Banners – Matrix Turf and EpiqTracks

January 23, 2014November 5, 2016
by Samantha Soper

Since the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The new designs incorporate the brand textures and colors also used in presentations, sales sheets, and on the web.

Pop-Up Banners for Matrix Turf and EpiqTracks Brands

Matrix Turf Pop-up Banner

EpiqTracks Pop-up Banner

Matrix Real Pop-up Banner

Lyfe Water by Amazon Juice Co.

January 10, 2011November 7, 2016
by Samantha Soper

Bob Weingarten, owner of Amazon Juice Company, developed Lyfe water. Since Lyfe is bottled at the heart of the Amazon, Bob wanted the brand identity to feel like the rainforest. In addition to this new brand identity, I designed the package concept. As a result, watercolor textures and bright colors support the brand tagline of “Lively, Youthful, Focused, Energetic.”

Lyfe Water Brand Identity & Packaging

Whip’t Alcoholic Whipped Cream

October 18, 2010May 1, 2018
by Samantha Soper

Golden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss Whip’t.