Lyfe Water by Amazon Juice Co.

Bob Weingarten, owner of Amazon Juice Company, developed Lyfe water. Since Lyfe is bottled at the heart of the Amazon, Bob wanted the brand identity to feel like the rainforest. In addition to this new brand identity, I designed the package concept. As a result, watercolor textures and bright colors support the brand tagline of “Lively, Youthful, Focused, Energetic.”

Lyfe Water Brand Identity & Packaging