brand character Archives | Samantha Soper

Kettlebell Kings Character Concept Art & Illustration

January 18, 2018May 1, 2018
by Samantha Soper

When the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig.

The Kettlebell Kings Character

Concept Art & Model Sheet

First of all, I had to help them come up with the character concept for the figures. The client wanted a character based upon their logo, but with a comic book twist. Additionally, the art directors were inspired by the workout infographics on Deezify and vintage Charles Atlas illustrations. After a couple of rounds of proofs, the client agreed on the concept below.

Kettlebell King Model Sheet

Studies & Initial Concept Sketch

Early Character Proofs

Kettlebooty Figures & Infographic

Click to enlarge.

Band Goblet Squat Illustrations

Curtsy Lunge Illustrations

Kettlebooty Infographic by School of Life Design

Credits:

Art Direction & Graphic Design: School of Life Design

Whip’t Alcoholic Whipped Cream

October 18, 2010May 1, 2018
by Samantha Soper

Golden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss Whip’t.