Warning: The magic method Shapely_Related_Posts::__wakeup() must have public visibility in /home/samanthasoper/public_html/wp-content/themes/shapely/inc/class-shapely-related-posts.php on line 89

Warning: Cannot modify header information - headers already sent by (output started at /home/samanthasoper/public_html/wp-content/themes/shapely/inc/class-shapely-related-posts.php:89) in /home/samanthasoper/public_html/wp-includes/feed-rss2.php on line 8
Film Archives | Samantha Soper https://samanthasoper.com/project-type/film/ UX Strategy, Development, and Creative Consulting Wed, 20 Jun 2018 22:40:18 +0000 en-US hourly 1 https://i0.wp.com/samanthasoper.com/wp-content/uploads/2017/08/cropped-favicon.png?fit=32%2C32&ssl=1 Film Archives | Samantha Soper https://samanthasoper.com/project-type/film/ 32 32 123753355 PGA Pro Sketch Videos | 2016 Tour Social Campaign https://samanthasoper.com/portfolio/pga-pro-sketch-videos/ Wed, 27 Jul 2016 19:59:53 +0000 https://samanthasoper.com/?post_type=jetpack-portfolio&p=249 Golfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits

The post PGA Pro Sketch Videos | 2016 Tour Social Campaign appeared first on Samantha Soper.

]]> Golfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits of each of the featured players, as well as a title card. In addition, I provided art direction to the photography studio on lighting, stage set-up, and video production. As a result of my planning and pre-drawing, we were able to wrap shooting in two and a half hours.

The PGA Pro Sketch Videos




The Results

Due to the new approach to content, the marketing department got a lot of recognition throughout the company for their innovation. Most noteworthy, PGA pro and fan favorite Andrew “Beef” Johnston retweeted the sketch video of him from Golfsmith’s Twitter. The tweet got a huge boost in organic reach and engagement, while also making Golfsmith look like they have their finger on the pulse of the pro-golf circuit.

Credits:

The post PGA Pro Sketch Videos | 2016 Tour Social Campaign appeared first on Samantha Soper.

]]> 249 Stop Animation Unwrap Videos | Golfmas 2014 Social Campaign https://samanthasoper.com/portfolio/stop-animation-unwraps/ Thu, 25 Dec 2014 22:09:26 +0000 http://104.238.110.235/~samjeansoper/samjeansoper/?post_type=jetpack-portfolio&p=38 Golfsmith wanted to go big on social for Golfmas 2014. Merchandising had come up with a last-minute list of daily gift offers, which became known as the Caddievent Calendar. During a brainstorm, a couple co-workers and I came up with the idea to do a stop animation unwrap video. Since Vine was approaching the peak

The post Stop Animation Unwrap Videos | Golfmas 2014 Social Campaign appeared first on Samantha Soper.

]]> Golfsmith wanted to go big on social for Golfmas 2014. Merchandising had come up with a last-minute list of daily gift offers, which became known as the Caddievent Calendar. During a brainstorm, a couple co-workers and I came up with the idea to do a stop animation unwrap video. Since Vine was approaching the peak of it’s popularity, we decided that a simple 6-second unwrap reveal would be the most eye-catching across social media channels. It was a tactic retailers hadn’t yet incorporated into their holiday campaigns. Additionally, research showed that Facebook’s news feed algorithm prioritized video content over text or photo posts.

The Caddievent Stop Animation Unwrap Videos

Concept Work & Preparation

This emergency brief came in November 19 and the first product reveal was on December 5. After my initial storyboard made it’s way up the chain, everyone got excited about the video idea, but was concerned about the timing. As a new interactive designer, I was eager to test my mettle on this concept I helped brainstorm. After rising to the challenge by my creative director (CD) to do a proof of concept, I got the ok to move forward for a small selection of products.

Final Videos

I had a wealth of help from the photo studio for lighting and the set and setting up the GoPro, while my CD assisted me with styling the shoot. I single-handedly did all production and post-production work. Shooting began with the opening unwrap sequence and Titleist golf balls. To save time, subsequent products were shot on green screen, then clipped frame-by-frame and added to the unwrap sequence post-production.

Titleist Pro-V1 & Pro-V1x Golf Balls

Frogger Golf Towel

ECCO BIOM Hybrid 2 Golf Shoe

Credits:

The post Stop Animation Unwrap Videos | Golfmas 2014 Social Campaign appeared first on Samantha Soper.

]]> 38 Pop-Up Banners – Matrix Turf and EpiqTracks https://samanthasoper.com/portfolio/pop-up-banners-matrix-epiq/ https://samanthasoper.com/portfolio/pop-up-banners-matrix-epiq/#respond Thu, 23 Jan 2014 17:55:50 +0000 https://samanthasoper.com/?post_type=jetpack-portfolio&p=416 Since the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The

The post Pop-Up Banners – Matrix Turf and EpiqTracks appeared first on Samantha Soper.

]]> Since the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The new designs incorporate the brand textures and colors also used in presentations, sales sheets, and on the web.

Pop-Up Banners for Matrix Turf and EpiqTracks Brands

The post Pop-Up Banners – Matrix Turf and EpiqTracks appeared first on Samantha Soper.

]]> https://samanthasoper.com/portfolio/pop-up-banners-matrix-epiq/feed/ 0 416 Hellas Hearts of Hope Photography https://samanthasoper.com/portfolio/hellas-hearts-of-hope-photography/ Wed, 25 Dec 2013 18:36:17 +0000 https://samanthasoper.com/?post_type=jetpack-portfolio&p=138 In an effort to help out the mountain village of Jucuarán, El Salvador, Hellas Hearts of Hope collected cash and in-kind donations to help make Christmas bright. Most of all, I had the privilege of joining on the trip to help document the experience as a gift to our sponsors. The children of Jucuarán start

The post Hellas Hearts of Hope Photography appeared first on Samantha Soper.

]]> In an effort to help out the mountain village of Jucuarán, El Salvador, Hellas Hearts of Hope collected cash and in-kind donations to help make Christmas bright. Most of all, I had the privilege of joining on the trip to help document the experience as a gift to our sponsors. The children of Jucuarán start school in January, so the donations helped them start the school year off right. Additionally, we installed two brand new soccer goals donated by Hellas Construction.

To introduce ourselves to the village, we held a piñata day which was enjoyed by so many Jucuarán children. As word of our charitable efforts spread, neighboring villagers came to Jucuarán once donations arrived to receive toys, books, clothing and supplies. As you can see from the photographs, the turnout at the donation hand-out was phenomenal and locals helped us with unpacking everything.

Hellas Hearts of Hope photo gallery

The post Hellas Hearts of Hope Photography appeared first on Samantha Soper.

]]> 138 TPS Court Surfaces Trifold Brochure https://samanthasoper.com/portfolio/tps-court-surfaces-brochure/ https://samanthasoper.com/portfolio/tps-court-surfaces-brochure/#respond Sat, 01 Jun 2013 19:59:49 +0000 https://samanthasoper.com/?post_type=jetpack-portfolio&p=279 This trifold brochure showcases the TPS Court Surfaces line offered by Hellas Construction. In addition to art direction and design, I photographed the University of Texas Tennis Courts. I also performed light correction and editing on all other photography. Furthermore, I wrote all copy inside the piece. Furthermore, I directed the print vendor on printing

The post TPS Court Surfaces Trifold Brochure appeared first on Samantha Soper.

]]> This trifold brochure showcases the TPS Court Surfaces line offered by Hellas Construction. In addition to art direction and design, I photographed the University of Texas Tennis Courts. I also performed light correction and editing on all other photography. Furthermore, I wrote all copy inside the piece. Furthermore, I directed the print vendor on printing the spot-gloss trifold.

View the TPS Court Surfaces Brochure

The post TPS Court Surfaces Trifold Brochure appeared first on Samantha Soper.

]]> https://samanthasoper.com/portfolio/tps-court-surfaces-brochure/feed/ 0 279 Million Vodka Bottle Design https://samanthasoper.com/portfolio/million-vodka-bottle-design/ Wed, 02 Jan 2013 04:26:13 +0000 https://samanthasoper.com/?post_type=jetpack-portfolio&p=400 When I began working with Golden Spirits, the owner planned to take his brand appeal nationwide by making each Million Vodka bottle design represent an iconic US city skyline. Million Vodka Bottle Designs

The post Million Vodka Bottle Design appeared first on Samantha Soper.

]]> When I began working with Golden Spirits, the owner planned to take his brand appeal nationwide by making each Million Vodka bottle design represent an iconic US city skyline.

Million Vodka Bottle Designs

The post Million Vodka Bottle Design appeared first on Samantha Soper.

]]> 400