Father’s Day Gift Cards 2015
I was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the creative director had a preference for a classic red toolbox. Once decisions were made, I art directed the photoshoot for the toolbox that was later used across the campaign. I also sourced the stock photography for the turf tie piece.
Father’s Day Gift Cards – Concepts & Final Proofs
Concept sketches
Prototype case for toolbox gift card concept, carved from floral foam
Toolbox gift card (Golfsmith)
Tiger-Jack-Chi-Chi Emmet GolfDigest Ad gift card (Golfsmith)
French Tiger-Jack-Vijay Tremblay GolfDigest Ad gift card (Golf Town)
French Toolbox gift card (Golf Town)
Turf Tie gift card (Golfsmith)
French Turf Tie gift card (Golf Town)
Credits:
- Stylist: Lani Stites
- Photography and Lighting: Sarah Kerver
- Color Correction and Photo Manipulation: Thadeus Keating