Father’s Day Gift Cards 2015

I was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the creative director had a preference for a classic red toolbox. Once decisions were made, I art directed the photoshoot for the toolbox that was later used across the campaign. I also sourced the stock photography for the turf tie piece.

Father’s Day Gift Cards – Concepts & Final Proofs


Samantha Soper

Creative and interactive problem-solver. Innovative, hardworking, and adaptive. Currently serving as an independent consultant for a variety of clients, including Bluehost, HostGator, and Infocyte. Passionate about content & UX. Loves learning, creating, and producing positive results.

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