I was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the creative director had a preference for a classic red toolbox. Once decisions were made, I art directed the photoshoot for the toolbox that was later used across the campaign. I also sourced the stock photography for the turf tie piece.
Father’s Day Gift Cards – Concepts & Final Proofs
- Stylist: Lani Stites
- Photography and Lighting: Sarah Kerver
- Color Correction and Photo Manipulation: Thadeus Keating