Father’s Day Gift Cards 2015

I was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the creative director had a preference for a classic red toolbox. Once decisions were made, I art directed the photoshoot for the toolbox that was later used across the campaign. I also sourced the stock photography for the turf tie piece.

Father’s Day Gift Cards – Concepts & Final Proofs

Concept sketches

Prototype case for toolbox gift card concept, carved from floral foam

Toolbox gift card (Golfsmith)

Tiger-Jack-Chi-Chi Emmet GolfDigest Ad gift card (Golfsmith)

French Tiger-Jack-Vijay Tremblay GolfDigest Ad gift card (Golf Town)

French Toolbox gift card (Golf Town)

Turf Tie gift card (Golfsmith)

French Turf Tie gift card (Golf Town)

Credits:

• Stylist: Lani Stites
• Photography and Lighting: Sarah Kerver
• Color Correction and Photo Manipulation: Thadeus Keating