illustration Archives | Samantha Soper

Kettlebell Kings Character Concept Art & Illustration

January 18, 2018May 1, 2018
by Samantha Soper

When the art directors working with Kettlebell Kings put out a call for a figure illustrator on Facebook, I answered. The company was looking to enhance their social content with infographics of their workouts. My digital illustration and figure drawing experience was especially relevant for the gig.

The Kettlebell Kings Character

Concept Art & Model Sheet

First of all, I had to help them come up with the character concept for the figures. The client wanted a character based upon their logo, but with a comic book twist. Additionally, the art directors were inspired by the workout infographics on Deezify and vintage Charles Atlas illustrations. After a couple of rounds of proofs, the client agreed on the concept below.

Kettlebell King Model Sheet

Studies & Initial Concept Sketch

Early Character Proofs

Kettlebooty Figures & Infographic

Click to enlarge.

Band Goblet Squat Illustrations

Curtsy Lunge Illustrations

Kettlebooty Infographic by School of Life Design

Credits:

Art Direction & Graphic Design: School of Life Design

PGA Pro Sketch Videos | 2016 Tour Social Campaign

July 27, 2016February 1, 2018
by Samantha Soper

Golfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits of each of the featured players, as well as a title card. In addition, I provided art direction to the photography studio on lighting, stage set-up, and video production. As a result of my planning and pre-drawing, we were able to wrap shooting in two and a half hours.

The PGA Pro Sketch Videos

Which pro will win big @PGAChampionship ⛳🏆🏌

Check out our list of guys we think just might; https://t.co/lL4ZgsOLBu pic.twitter.com/RBmsQbASiF

— Golfsmith (@Golfsmith) July 28, 2016

Good opening round of 67 from The Open Champion. 🇸🇪👍🏌#PGAChampionship pic.twitter.com/ESgSuNAKFi

— Golfsmith (@Golfsmith) July 28, 2016

A fan favorite this week at the #PGAChamp #BEEF @BeefGolf 👍💯🏌 pic.twitter.com/1uh5eRdbCh

— Golfsmith (@Golfsmith) July 30, 2016

The Results

Due to the new approach to content, the marketing department got a lot of recognition throughout the company for their innovation. Most noteworthy, PGA pro and fan favorite Andrew “Beef” Johnston retweeted the sketch video of him from Golfsmith’s Twitter. The tweet got a huge boost in organic reach and engagement, while also making Golfsmith look like they have their finger on the pulse of the pro-golf circuit.

That's wicked 😀 https://t.co/tr1XAGvfy5

— Andrew'BEEF'Johnston (@BeefGolf) July 30, 2016

Credits:

Copywriter: Alex Kroviak
Social Media: Adam Foster
Film and Studio Set-up: Sarah Kerver and Mark Seeger
Video Production: David Adams

Whip’t Alcoholic Whipped Cream

October 18, 2010May 1, 2018
by Samantha Soper

Golden Spirits produced a private-label vodka-infused whipped cream with Temperance Distillery. I brainstormed multiple names and the owner chose Whip’t. Due to my excitement about the project, the owner gave me carte blanche on the branding and packaging. Since we discussed playing off of a 1950s aesthetic, I digitally painted a pin-up girl, named Miss Whip’t.