The post Austin Asian Community Health Initiative (AACHI) Brand Identity Kit appeared first on Samantha Soper.
]]>Through my brand identity exploration questionnaire, I learned that AACHI wanted a simple, minimalist design. They also wanted to promote feelings of wellness, authority, knowledge, and friendliness. Additionally, I researched brands of several large non-profits, including Feeding America, the ADA, and March of Dimes.
Austin Asian Community Health Initiative (AACHI)
Final Brand Identity
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]]>The post Kettlebell Kings Character Concept Art & Illustration appeared first on Samantha Soper.
]]>The Kettlebell Kings Character
Concept Art & Model Sheet
First of all, I had to help them come up with the character concept for the figures. The client wanted a character based upon their logo, but with a comic book twist. Additionally, the art directors were inspired by the workout infographics on Deezify and vintage Charles Atlas illustrations. After a couple of rounds of proofs, the client agreed on the concept below.
Kettlebooty Figures & Infographic
Click to enlarge.
Credits:
- Art Direction & Graphic Design: School of Life Design
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]]>The post The Ko Law Firm Brand Identity Kit appeared first on Samantha Soper.
]]>The Ko Law Firm
Final Brand Identity
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]]>The post Pecan Street Web Solutions Brand Identity appeared first on Samantha Soper.
]]>Within a week, we’d narrowed down to the option below, presented in multiple mockups. In addition, I have provided detail of my process on this project for anyone interested.
Pecan Street Web Solutions
Final Brand Identity
The Realization Process
As part of my Realization Identity Package, Matt received 2 different type/mark logo options to chose from. After he made his decision, 1 free round of logo revisions was provided to tweak everything just how he wanted. The Realization Identity Package provides small business owners with a cost-effective option to get their dream logo in a short timeframe.
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]]>The post PGA Pro Sketch Videos | 2016 Tour Social Campaign appeared first on Samantha Soper.
]]>The PGA Pro Sketch Videos
Which pro will win big @PGAChampionship
Check out our list of guys we think just might; https://t.co/lL4ZgsOLBu pic.twitter.com/RBmsQbASiF
— Golfsmith (@Golfsmith) July 28, 2016
Good opening round of 67 from The Open Champion.
#PGAChampionship pic.twitter.com/ESgSuNAKFi
— Golfsmith (@Golfsmith) July 28, 2016
A fan favorite this week at the #PGAChamp #BEEF @BeefGolf
— Golfsmith (@Golfsmith) July 30, 2016
The Results
Due to the new approach to content, the marketing department got a lot of recognition throughout the company for their innovation. Most noteworthy, PGA pro and fan favorite Andrew “Beef” Johnston retweeted the sketch video of him from Golfsmith’s Twitter. The tweet got a huge boost in organic reach and engagement, while also making Golfsmith look like they have their finger on the pulse of the pro-golf circuit.
That's wicked
https://t.co/tr1XAGvfy5
— Andrew'BEEF'Johnston (@BeefGolf) July 30, 2016
Credits:
- Copywriter: Alex Kroviak
- Social Media: Adam Foster
- Film and Studio Set-up: Sarah Kerver and Mark Seeger
- Video Production: David Adams
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]]>The post Golfmas Billboards 2015 appeared first on Samantha Soper.
]]>Animated & Static Golfmas Billboards
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]]>The post Father’s Day Gift Cards 2015 appeared first on Samantha Soper.
]]>Father’s Day Gift Cards – Concepts & Final Proofs
Credits:
- Stylist: Lani Stites
- Photography and Lighting: Sarah Kerver
- Color Correction and Photo Manipulation: Thadeus Keating
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]]>The post Mother’s Day 2015 e-Gift Cards appeared first on Samantha Soper.
]]>Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used again for Mother’s Day 2016.
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]]>The post Golfmas Billboards 2014 appeared first on Samantha Soper.
]]>Animated & Static Golfmas Billboards
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]]>The post Pop-Up Banners – Matrix Turf and EpiqTracks appeared first on Samantha Soper.
]]>Pop-Up Banners for Matrix Turf and EpiqTracks Brands
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