The post Austin Asian Community Health Initiative (AACHI) Brand Identity Kit appeared first on Samantha Soper.
]]>Through my brand identity exploration questionnaire, I learned that AACHI wanted a simple, minimalist design. They also wanted to promote feelings of wellness, authority, knowledge, and friendliness. Additionally, I researched brands of several large non-profits, including Feeding America, the ADA, and March of Dimes.
Austin Asian Community Health Initiative (AACHI)
Final Brand Identity
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]]>The post HostGator Blog Theme on WordPress appeared first on Samantha Soper.
]]>HostGator Blog Theme
First of all, I single-handedly took this project through UX design and development to final implementation in under six months. Significant improvements to SEO, schema markup, and customizability were the HostGator team’s most important objectives. Therefore, those requests were kept in mind throughout the design and development process.
Current Live Site
- Official HostGator Blog
- Sample Single Post — How to Promote your Blog on SnapChat
- Sample Archive Page — Marketing Tips & Tricks Category Archive
UX Planning
As a result of my blog questionnaire, I learned that their content manager was inspired by FitBit and Hubspot’s blogs. Additionally, they wanted a more modern look using colorful flat graphics, matching their new brand direction. They also liked board-style content blocks and subtle hover effects.
Sketch Concepts
Wireframe Mockups
Tools Used:
- Lean WordPress Theme Foundation: _S (UnderscoreS)
- WordPress Test Data: WP Theme Unit Test
- Framework: Bootstrap
- Class for Recent Posts Widget Adjustment: Extend Recent Posts
- Class for Category Meta Additions: Catapult Taxonomy Meta Class
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]]>The post Bluehost Blog Theme on WordPress appeared first on Samantha Soper.
]]>Bluehost Blog Theme
Based on the provided homepage and single post mockups, I built out the blog in a short time frame with little other creative direction. Significant improvements to SEO and customizability were the Bluehost team’s most important objectives. Therefore, those requests were kept in mind throughout the development process.
Current Live Site
- Official Bluehost Blog
- Sample Single Post — 6 Reasons You Need a Custom Email Address
- Sample Archive Page — WordPress Category Archive
Tools Used:
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]]>The post Kettlebell Kings Character Concept Art & Illustration appeared first on Samantha Soper.
]]>The Kettlebell Kings Character
Concept Art & Model Sheet
First of all, I had to help them come up with the character concept for the figures. The client wanted a character based upon their logo, but with a comic book twist. Additionally, the art directors were inspired by the workout infographics on Deezify and vintage Charles Atlas illustrations. After a couple of rounds of proofs, the client agreed on the concept below.
Kettlebooty Figures & Infographic
Click to enlarge.
Credits:
- Art Direction & Graphic Design: School of Life Design
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]]>The post Spring Golf Look Book 2017 appeared first on Samantha Soper.
]]>I utilized the Bootstrap framework and I implemented jQuery carousels and waypoints, while developing this project. In addition, I used CSS3 gradients and Google Fonts to match the designer’s mockup without relying on images. Furthermore, the microsite is fully responsive and translated for English and French.
2017 Spring Golf Look Book
Current Live Pages
- Look Book Landing Page (EN)
- Look Book Landing Page (FR)
- Men’s Look Book (EN)
- Men’s Look Book (FR)
- Women’s Look Book (EN)
- Women’s Look Book (FR)
Example Screenshots
Credits:
UX/UI Design: Tevin Castle
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]]>The post The Ko Law Firm Brand Identity Kit appeared first on Samantha Soper.
]]>The Ko Law Firm
Final Brand Identity
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]]>The post Pro Pages Plugin on WordPress appeared first on Samantha Soper.
]]>This project was an effort to migrate my successful What’s in the Bag? (WITB) PHP application built for Golfsmith over to Golf Town. Due to inconsistencies between the two server environments, I rebuilt the application as a WordPress plugin on the Golf Town blog. Additionally, I worked closely with GT’s IT to initiate a hosting relationship with WPEngine.
Pro Pages Plugin WP
Current Live Pages Samples
UX Planning
Data Model
On the WP admin side, equipment and apparel items are added as repeatable field groups. When a Golf Town (GT) product URL is placed into a product URL field, a combination of AJAX and CURL pull the product title and image from the GT e-commerce site. This OOP plugin is i18n compatible, with French-Canadian l10n files.
2017 Masters Tournament Scripting Sections
These elements were live on the Golf Town blog during the 2017 Masters tournament. While these sections only remain active on the page for a couple of weeks after the tournament, I captured screenshots to preserve my work.
Tools Used:
- Object-Oriented Plugin Foundation: WordPress Plugin Boilerplate
- Field Generator: CMB2
- Twitter Feed: TweetPHP
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]]>The post Golf Town Blog on WordPress appeared first on Samantha Soper.
]]>There was a rush to get the WITB Pro Pages plugin live before the 2017 Masters. Starting with the old Golfsmith blog on my own development environment, I had a contractor begin working on modifying the template to match Golf Town’s branding. I focused on getting the WITB plugin built out and set up full localization on the Golf Town template, once styling was completed. I coordinated with Golf Town’s IT staff to set up WPEngine hosting for the blog and then handled a portion of the MySQL migration to the new hosting location.
Golf Town Blog
Current Live Site
Result
Major Canadian golf news sites have already started to partner with the Golf Town blog. By August, ScoreGOLF teamed up with Golf Town to announce their yearly Top 59 Canadian Golf Course Countdown. In addition, the blog nets over 28,000 views on peak traffic days.
Credits:
- Additional Theme Development: Shelby Pickett
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]]>The post Pecan Street Web Solutions Brand Identity appeared first on Samantha Soper.
]]>Within a week, we’d narrowed down to the option below, presented in multiple mockups. In addition, I have provided detail of my process on this project for anyone interested.
Pecan Street Web Solutions
Final Brand Identity
The Realization Process
As part of my Realization Identity Package, Matt received 2 different type/mark logo options to chose from. After he made his decision, 1 free round of logo revisions was provided to tweak everything just how he wanted. The Realization Identity Package provides small business owners with a cost-effective option to get their dream logo in a short timeframe.
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]]>The post PGA Pro Sketch Videos | 2016 Tour Social Campaign appeared first on Samantha Soper.
]]>The PGA Pro Sketch Videos
Which pro will win big @PGAChampionship
Check out our list of guys we think just might; https://t.co/lL4ZgsOLBu pic.twitter.com/RBmsQbASiF
— Golfsmith (@Golfsmith) July 28, 2016
Good opening round of 67 from The Open Champion.
#PGAChampionship pic.twitter.com/ESgSuNAKFi
— Golfsmith (@Golfsmith) July 28, 2016
A fan favorite this week at the #PGAChamp #BEEF @BeefGolf
— Golfsmith (@Golfsmith) July 30, 2016
The Results
Due to the new approach to content, the marketing department got a lot of recognition throughout the company for their innovation. Most noteworthy, PGA pro and fan favorite Andrew “Beef” Johnston retweeted the sketch video of him from Golfsmith’s Twitter. The tweet got a huge boost in organic reach and engagement, while also making Golfsmith look like they have their finger on the pulse of the pro-golf circuit.
That's wicked
https://t.co/tr1XAGvfy5
— Andrew'BEEF'Johnston (@BeefGolf) July 30, 2016
Credits:
- Copywriter: Alex Kroviak
- Social Media: Adam Foster
- Film and Studio Set-up: Sarah Kerver and Mark Seeger
- Video Production: David Adams
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