French language Archives | Samantha Soper

Spring Golf Look Book 2017

May 5, 2017August 11, 2017
by Samantha Soper

Due to my speedy coding time, I was assigned to UI development for the 2017 Spring Golf Look Book by Golf Town’s (GT) marketing team. First of all, GT’s in-house studio designed the look book microsite’s UX and interface. After approval, the lead designer and I coordinated on the specifics of implementation and graphics delivery.

I utilized the Bootstrap framework and I implemented jQuery carousels and waypoints, while developing this project. In addition, I used CSS3 gradients and Google Fonts to match the designer’s mockup without relying on images. Furthermore, the microsite is fully responsive and translated for English and French.

2017 Spring Golf Look Book

Current Live Pages

Example Screenshots

Microsite Landing Page for 2017 Spring Golf Look Book in English

Men’s Look Book Scroll-through Animation in English

iPad Men’s Golf Look Book in French

Find Your Golf Style Men’s Look Book Page

Mobile Men’s Look Book Page in French

Microsite Landing Page for 2017 Spring Golf Look Book in French

Women’s Look Book Scroll-through Animation in English

iPad Women’s Golf Look Book in French

Find Your Golf Style Women’s Look Book Page

Mobile Women’s Look Book Page in French

Credits:

UX/UI Design: Tevin Castle

Pro Pages Plugin on WordPress

April 6, 2017September 16, 2017
by Samantha Soper

The Pro Pages plugin generates a WordPress (WP) custom post type for information about various PGA Pros. Each Pro Page contains equipment, apparel for major tournaments, and a Twitter feed.

This project was an effort to migrate my successful What’s in the Bag? (WITB) PHP application built for Golfsmith over to Golf Town. Due to inconsistencies between the two server environments, I rebuilt the application as a WordPress plugin on the Golf Town blog. Additionally, I worked closely with GT’s IT to initiate a hosting relationship with WPEngine.

Pro Pages Plugin WP

Current Live Pages Samples

UX Planning

Data Model

On the WP admin side, equipment and apparel items are added as repeatable field groups. When a Golf Town (GT) product URL is placed into a product URL field, a combination of AJAX and CURL pull the product title and image from the GT e-commerce site. This OOP plugin is i18n compatible, with French-Canadian l10n files.

2017 Masters Tournament Scripting Sections

These elements were live on the Golf Town blog during the 2017 Masters tournament. While these sections only remain active on the page for a couple of weeks after the tournament, I captured screenshots to preserve my work.

All Players Masters scripting archive on GT Blog in English

All Players Masters scripting archive on GT Blog in French

Jordan Spieth Masters scripting on GT Blog in English

Jordan Spieth Masters scripting on GT Blog in French

Rickie Fowler Masters scripting on GT Blog in English

Rickie Fowler Masters scripting on GT Blog in French

Rory McIlroy Masters scripting on GT Blog in English

Rory McIlroy Masters scripting on GT Blog in French

Sergio Garcia Masters scripting on GT Blog in English

Sergio Garcia Masters scripting on GT Blog in French

Dustin Johnson Masters scripting on GT Blog in English

Dustin Johnson Masters scripting on GT Blog in French

Tools Used:

Object-Oriented Plugin Foundation: WordPress Plugin Boilerplate
Field Generator: CMB2
Twitter Feed: TweetPHP

Golf Town Blog on WordPress

March 31, 2017August 9, 2017
by Samantha Soper

The Golf Town blog came into play as a way to move several successful digital programs over from Golfsmith. Unfortunately, the What’s in the Bag (WITB) PHP applications that I built for Golfsmith didn’t work on Golf Town’s server environment. Due to this, I made the suggestion that the WITB Pro Pages content be incorporated into the blog.

There was a rush to get the WITB Pro Pages plugin live before the 2017 Masters. Starting with the old Golfsmith blog on my own development environment, I had a contractor begin working on modifying the template to match Golf Town’s branding. I focused on getting the WITB plugin built out and set up full localization on the Golf Town template, once styling was completed. I coordinated with Golf Town’s IT staff to set up WPEngine hosting for the blog and then handled a portion of the MySQL migration to the new hosting location.

Golf Town Blog

Current Live Site

Result

Major Canadian golf news sites have already started to partner with the Golf Town blog. By August, ScoreGOLF teamed up with Golf Town to announce their yearly Top 59 Canadian Golf Course Countdown. In addition, the blog nets over 28,000 views on peak traffic days.

Credits:

Additional Theme Development: Shelby Pickett

What’s in the Bag? Pro Golfer Pages

July 2, 2016August 9, 2017
by Samantha Soper

What’s in the Bag? (WITB) pro pages were birthed from discussions between the e-commerce and content marketing teams. They wanted to bring major tournament outfits (scripting), Twitter feeds, and the equipment in the bags of selected pro golfers to the websites.

While they had featured simple tournament scripting landing pages in previous years, they needed my user experience and UI development expertise to pull off their idea. In total, the WITB pages represent the bags of 20 PGA and LPGA pros. Furthermore, the Twitter wall features live tweets from over 100 different pro golfers.

During major tournaments, the WITB pages are enhanced with a tournament scripting “What the Pros Wear” section, through coordination with select vendors. Additionally, this multi-layer PHP web application also deployed internationally on Golfsmith (US) and Golf Town (CA) in English and French.

What’s in the Bag? Pro Landing Pages

Current Live Pages

NOTE ON LIVE EXAMPLES: As of 11/4/16, Golfsmith is no longer conducting business and all associated websites are offline. However, you can check out the Golf Town Pro Pages plugin, which I used this PHP application to build.

2016 Tournament Scripting Sections

These elements were live on the Golfsmith and Golf Town sites during the 2016 Masters, US Open, and PGA Championship. While these sections only remain active on the page for a couple of weeks after the tournament, I captured screenshots to preserve my work.

Jordan Spieth Masters scripting on Golfsmith

Jordan Spieth Masters scripting on Golf Town in French

Rickie Fowler Masters scripting on Golfsmith

Rickie Fowler Masters scripting on Golf Town in French

Rory McIlroy Masters scripting on Golfsmith

Rory McIlroy Masters scripting on Golf Town in French

Bubba Watson Masters scripting on Golfsmith

Bubba Watson Masters scripting on Golf Town in French

Jason Day Masters scripting on Golfsmith

Dustin Johnson Masters scripting on Golfsmith

Jordan Spieth US Open scripting on Golfsmith

Jordan Spieth US Open scripting on Golf Town in French

Rickie Fowler US Open scripting on Golfsmith

Rickie Fowler US Open scripting on Golf Town in French

Rory McIlroy US Open scripting on Golfsmith

Bubba Watson US Open scripting on Golf Town in French

Jason Day US Open scripting on Golfsmith

Dustin Johnson US Open scripting on Golfsmith

Rickie Fowler PGA Championship scripting on Golfsmith

Rickie Fowler PGA Championship scripting on Golf Town in French

Jordan Spieth PGA Championship scripting on Golfsmith

Rory McIlroy PGA Tournament scripting on Golf Town in French

The Results

As a result, during major tournaments, the pages drove huge traffic spikes and increased revenue for both brands. Due to marketing efforts around this application, our email team participated in a Lunch & Learn with LiveClicker at the 2016 Experian Client Summit.

Golfmas Gift Center 2015

December 25, 2015February 1, 2018
by Samantha Soper

Each holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since I had taken over all UX duties by the end of 2015, the gift centers became my responsibility.

Golfmas Gift Center Screenshots

NOTE ON LIVE EXAMPLES: As of 11/4/16, Golfsmith is no longer conducting business and all associated websites are offline.

Golfsmith Holiday Gift Center 2015

Golf Town Holiday Gift Centre 2015 – French

Project Tag: French language

Spring Golf Look Book 2017

2017 Spring Golf Look Book

Current Live Pages

Example Screenshots

Credits:

Golf Town Blog on WordPress

Golf Town Blog

Current Live Site

Result

Credits:

Golfmas Gift Center 2015

Golfmas Gift Center Screenshots

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