Film Archives | Samantha Soper

PGA Pro Sketch Videos | 2016 Tour Social Campaign

July 27, 2016February 1, 2018
by Samantha Soper

Golfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some PGA Pro sketch videos for the 5 Players to Watch at the PGA Championship blog post, after seeing the Facebook response to one of my time lapse art videos. During my weekend, I illustrated portraits of each of the featured players, as well as a title card. In addition, I provided art direction to the photography studio on lighting, stage set-up, and video production. As a result of my planning and pre-drawing, we were able to wrap shooting in two and a half hours.

The PGA Pro Sketch Videos

Which pro will win big @PGAChampionship ⛳🏆🏌

Check out our list of guys we think just might; https://t.co/lL4ZgsOLBu pic.twitter.com/RBmsQbASiF

— Golfsmith (@Golfsmith) July 28, 2016

Good opening round of 67 from The Open Champion. 🇸🇪👍🏌#PGAChampionship pic.twitter.com/ESgSuNAKFi

— Golfsmith (@Golfsmith) July 28, 2016

A fan favorite this week at the #PGAChamp #BEEF @BeefGolf 👍💯🏌 pic.twitter.com/1uh5eRdbCh

— Golfsmith (@Golfsmith) July 30, 2016

The Results

Due to the new approach to content, the marketing department got a lot of recognition throughout the company for their innovation. Most noteworthy, PGA pro and fan favorite Andrew “Beef” Johnston retweeted the sketch video of him from Golfsmith’s Twitter. The tweet got a huge boost in organic reach and engagement, while also making Golfsmith look like they have their finger on the pulse of the pro-golf circuit.

That's wicked 😀 https://t.co/tr1XAGvfy5

— Andrew'BEEF'Johnston (@BeefGolf) July 30, 2016

Credits:

Copywriter: Alex Kroviak
Social Media: Adam Foster
Film and Studio Set-up: Sarah Kerver and Mark Seeger
Video Production: David Adams

Stop Animation Unwrap Videos | Golfmas 2014 Social Campaign

December 25, 2014February 3, 2018
by Samantha Soper

Golfsmith wanted to go big on social for Golfmas 2014. Merchandising had come up with a last-minute list of daily gift offers, which became known as the Caddievent Calendar. During a brainstorm, a couple co-workers and I came up with the idea to do a stop animation unwrap video. Since Vine was approaching the peak of it’s popularity, we decided that a simple 6-second unwrap reveal would be the most eye-catching across social media channels. It was a tactic retailers hadn’t yet incorporated into their holiday campaigns. Additionally, research showed that Facebook’s news feed algorithm prioritized video content over text or photo posts.

The Caddievent Stop Animation Unwrap Videos

Concept Work & Preparation

This emergency brief came in November 19 and the first product reveal was on December 5. After my initial storyboard made it’s way up the chain, everyone got excited about the video idea, but was concerned about the timing. As a new interactive designer, I was eager to test my mettle on this concept I helped brainstorm. After rising to the challenge by my creative director (CD) to do a proof of concept, I got the ok to move forward for a small selection of products.

Final Videos

I had a wealth of help from the photo studio for lighting and the set and setting up the GoPro, while my CD assisted me with styling the shoot. I single-handedly did all production and post-production work. Shooting began with the opening unwrap sequence and Titleist golf balls. To save time, subsequent products were shot on green screen, then clipped frame-by-frame and added to the unwrap sequence post-production.

Titleist Pro-V1 & Pro-V1x Golf Balls

Frogger Golf Towel

ECCO BIOM Hybrid 2 Golf Shoe

Credits:

Creative Director/Expert Ribbon Stylist: Lani Stites
Social Media Coordinator: Alex Kroviak
GoPro and Studio Set-up: Sarah Kerver
Golf Swing Talent in Shoe Video: Mark Seeger

Pop-Up Banners – Matrix Turf and EpiqTracks

January 23, 2014November 5, 2016
by Samantha Soper

Since the CEO of Hellas Construction wanted to enhance and tailor sales presence, their generic pop-up banners needed to be redesigned. Additionally, the business development team told me they wanted to add action to their pitches by highlighting local college athletes. As a result, I asked multiple universities to send me professional action shots. The new designs incorporate the brand textures and colors also used in presentations, sales sheets, and on the web.

Pop-Up Banners for Matrix Turf and EpiqTracks Brands

Matrix Turf Pop-up Banner

EpiqTracks Pop-up Banner

Matrix Real Pop-up Banner

Hellas Hearts of Hope Photography

December 25, 2013October 14, 2016
by Samantha Soper

In an effort to help out the mountain village of Jucuarán, El Salvador, Hellas Hearts of Hope collected cash and in-kind donations to help make Christmas bright. Most of all, I had the privilege of joining on the trip to help document the experience as a gift to our sponsors. The children of Jucuarán start school in January, so the donations helped them start the school year off right. Additionally, we installed two brand new soccer goals donated by Hellas Construction.

To introduce ourselves to the village, we held a piñata day which was enjoyed by so many Jucuarán children. As word of our charitable efforts spread, neighboring villagers came to Jucuarán once donations arrived to receive toys, books, clothing and supplies. As you can see from the photographs, the turnout at the donation hand-out was phenomenal and locals helped us with unpacking everything.

Hellas Hearts of Hope photo gallery

Hellas Hearts of Hope debriefing before piñata day

Piñatas in Jucuarán courtyard

HHoH in the Jucuarán courtyard

Tianna playing around before piñata set-up

Girls at the playground

Young girl reaching to hit the piñata

Candy raining from piñata

Soccer-loving boy under the piñata tent

Toddler excited for candy

Jucuarán boys laughing

Passing out mystery prizes

Kids helping kids

Older local helped out

The Jucuarán Christmas parade

La India in the courtyard parade

Sarah and Erin get a photo with parade character

New friends followed us to lunch

Children of Jucuarán in the courtyard

Boy protects the piñata

The great piñata escape

High-jump to reach the piñata

Child and mother waiting for prizes

Group photo at the gazebo

Hearts of Hope donations arrive in Jucuarán

Village of Jucuarán waiting in anticipation

Local men help unload the donations

Boxes stacked and banner hung

Salissa unloads toys to waiting girls

Erin handing out clothing to women

Courtyard packed with Jucuarán villagers

Newly installed soccer goals

TPS Court Surfaces Trifold Brochure

June 1, 2013June 20, 2018
by Samantha Soper

This trifold brochure showcases the TPS Court Surfaces line offered by Hellas Construction. In addition to art direction and design, I photographed the University of Texas Tennis Courts. I also performed light correction and editing on all other photography. Furthermore, I wrote all copy inside the piece. Furthermore, I directed the print vendor on printing the spot-gloss trifold.

View the TPS Court Surfaces Brochure

Million Vodka Bottle Design

January 1, 2013November 2, 2016
by Samantha Soper

When I began working with Golden Spirits, the owner planned to take his brand appeal nationwide by making each Million Vodka bottle design represent an iconic US city skyline.