Portfolio

Father’s Day Gift Cards 2015

I was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 holiday gift cards. After leading a group brainstorm, I created over 15 concept sketches to illustrate my teams’ ideas. Additionally, I built a prototype case for the toolbox concept out of floral foam, but the creative director had a preference for a classic red toolbox. Once decisions were made, I art directed the photoshoot for the toolbox that was later used across the campaign. I also sourced the stock photography for the turf tie piece.

Father’s Day Gift Cards – Concepts & Final Proofs

Credits:


Samantha Soper

Creative and interactive force of nature. Innovative, hardworking, and adaptive. Currently manages web presence for Golf Town, serving Canada in English and French. Loves learning, creating, and producing positive results.

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