Guarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the tenets one-at-a-time. During the time of launch, Golfsmith’s branding relied heavily on golf course motifs, such as scorecards and turf. These themes are present in the landing page design.
View the Golfsmith Fair-Way
NOTE ON LIVE EXAMPLES: As of Friday, 11/4/2016, the Golfsmith website has been taken down. I am currently working on a partial migration on my own server. For the week of 11/7/2016, live examples will not be available.