Project Type: Development

HostGator Blog Theme on WordPress

After the successful implementation of the Bluehost blog theme, I was referred to their sister company for the HostGator blog theme redesign. While the Bluehost project was more development-focused, HostGator’s team wanted full UX design, theme development, and implementation. HostGator Blog Theme First of all, I single-handedly took this project through UX design and development

Bluehost Blog Theme on WordPress

A former colleague, Machielle Thomas, contacted me to build the Bluehost blog theme, since they were looking to redesign. They had worked with their in-house designer some mockups, but they didn’t have a developer on staff with time available to complete it. Their blog was built on WordPress and Machielle worked with me during the

Spring Golf Look Book 2017

Due to my speedy coding time, I was assigned to UI development for the 2017 Spring Golf Look Book by Golf Town’s (GT) marketing team. First of all, GT’s in-house studio designed the look book microsite’s UX and interface. After approval, the lead designer and I coordinated on the specifics of implementation and graphics delivery.

Pro Pages Plugin on WordPress

The Pro Pages plugin generates a WordPress (WP) custom post type for information about various PGA Pros. Each Pro Page contains equipment, apparel for major tournaments, and a Twitter feed. This project was an effort to migrate my successful What’s in the Bag? (WITB) PHP application built for Golfsmith over to Golf Town. Due to

Golf Town Blog on WordPress

The Golf Town blog came into play as a way to move several successful digital programs over from Golfsmith. Unfortunately, the What’s in the Bag (WITB) PHP applications that I built for Golfsmith didn’t work on Golf Town’s server environment. Due to this, I made the suggestion that the WITB Pro Pages content be incorporated

Golfsmith Home Page Enhancements

The Golfsmith home page (HP) enhancements were an ongoing, constantly evolving project. Luckily, I had the opportunity to lead a huge overhaul of the strategy and design of the HP in 2016. Offer sections were cut. Content marketing sections and featured categories were brought in. And engagement and conversion increased because of it. Learn more

What’s in the Bag? Pro Golfer Pages

What’s in the Bag? (WITB) pro pages were birthed from discussions between the e-commerce and content marketing teams. They wanted to bring major tournament outfits (scripting), Twitter feeds, and the equipment in the bags of selected pro golfers to the websites. While they had featured simple tournament scripting landing pages in previous years, they needed

Custom Clubmaking Widget on Golfsmith

Through collaboration with Golfsmith’s Information Services team, the Custom Clubmaking module moved from a standalone page to a seamless integration within the product pages. Initially, the form was built to feed into a table-based layout. As a result, I cleaned up the PHP code to output HTML in line with more modern standards and IS

Golfmas Gift Center 2015

Each holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since I had taken over all UX duties by the end of 2015, the gift centers became my responsibility. Golfmas Gift Center Screenshots NOTE ON LIVE EXAMPLES: As of 11/4/16, Golfsmith is no longer conducting business

Golfsmith Blog on WordPress

The Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards the website. First of all, I researched and created wireframes of the best option for the blog layout and content organization. In addition, I set up the blog, installed the appropriate plugins, and developed the

Golfsmith Fair-Way Promise Page

Guarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In an effort to communicate this, the Fair-Way promise needed to live on the website. Since there were 4 tenets, I used the jQuery-UI accordion to hide the details so the customer could focus on the

Hellas Construction Web App

The Hellas Construction web app was a massive undertaking I conquered singlehandedly. First of all, their website hadn’t been updated since 2009 and became a bit of a Frankenstein’s monster situation. Due to several unnecessary pages, the user experience was highly confusing. Adding projects to the site was slow and regional sales managers needed them

Hellas Hearts of Hope Charity Microsite

To launch the Hellas Hearts of Hope charity trip, members of the Hellas Construction team helped gather donations from family and friends. Most importantly, they needed an easy way to receive cash donations from vendors and other contacts. Due to this need, I built a one-page informational site explaining the mission of the trip. For

Nina Davis, MA, LMT Site on WordPress

Nina Davis, MA, LMT is a biodynamic craniosacral and lymph drainage therapist. Located in Austin since 1996, she treats adults and children. Her gentle, touch-based therapeutic modalities move energy and fluid around the body. Most noteworthy, she was voted Best infant Craniosacral Therapist for three years by the Austin Birthing Community. About Nina Davis’s WordPress

NeuSkin Organic Skin Care on WordPress

Started by Elizabeth Bentley, NeuSkin Austin performs organic, non-invasive dermatological procedures. In 2007, Elizabeth got her esthetician license from the Aveda Institute. Her unique approach works closely with each client to determine the cause of their skin problems. In addition, she engages in an in-depth consultation about the client’s insecurities and concerns. As a result,

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