About my Employment
Quick Facts
Timeline: 03/2014—present
Position: UX/UI Developer
Starting Position: Interactive Designer
About the Employer: Golfsmith International is the largest specialty golf retailer internationally. The company oversees operations of Golfsmith and Golf Town stores, serving the United States and Canada.
Responsibilities:
- Liaison between E-Commerce, IT, Creative, and Marketing teams
- Training new/contract web designers and developers
- HTML5, CSS3, jQuery and PHP development
- UX design/wireframing
- Competitive analysis and digital trend research
- A/B testing
- Web design and maintenance
- Interactive advertising
- Print design, including billboards and gift cards
- Video editing
- Stop-motion capture
- Flash animation
- Concept sketching
My Work
Spring Golf Look Book 2017
Due to my speedy coding time, I was assigned to UI development for the 2017 Spring Golf Look Book by … Continue reading Spring Golf Look Book 2017
Pro Pages Plugin on WordPress
The Pro Pages plugin generates a WordPress (WP) custom post type for information about various PGA Pros. Each Pro Page … Continue reading Pro Pages Plugin on WordPress
Golf Town Blog on WordPress
The Golf Town blog came into play as a way to move several successful digital programs over from Golfsmith. Unfortunately, … Continue reading Golf Town Blog on WordPress
PGA Pro Sketch Videos | 2016 Tour Social Campaign
Golfsmith’s social media manager wanted to end the 2016 tournament season with a bang. He asked me to do some … Continue reading PGA Pro Sketch Videos | 2016 Tour Social Campaign
Golfsmith Home Page Enhancements
The Golfsmith home page (HP) enhancements were an ongoing, constantly evolving project. Luckily, I had the opportunity to lead a … Continue reading Golfsmith Home Page Enhancements
What’s in the Bag? Pro Golfer Pages
What’s in the Bag? (WITB) pro pages were birthed from discussions between the e-commerce and content marketing teams. They wanted … Continue reading What’s in the Bag? Pro Golfer Pages
Custom Clubmaking Widget on Golfsmith
Through collaboration with Golfsmith’s Information Services team, the Custom Clubmaking module moved from a standalone page to a seamless integration … Continue reading Custom Clubmaking Widget on Golfsmith
Golfmas Billboards 2015
Due to my previous billboard experience, Golfsmith picked me to work on the 2015 Golfmas billboards. This billboard displayed in … Continue reading Golfmas Billboards 2015
Golfmas Gift Center 2015
Each holiday season Golfsmith and Golf Town features their top gifting options on their Golfmas gift center landing page. Since … Continue reading Golfmas Gift Center 2015
Golfsmith Blog on WordPress
The Golfsmith blog was an effort to bring Golfsmith to the content marketing forefront and to direct social traffic towards … Continue reading Golfsmith Blog on WordPress
Golfsmith Fair-Way Promise Page
Guarantees and brand equities play a huge part in gaining customers’ trust. Hence, the Golfsmith Fair-Way promise was created. In … Continue reading Golfsmith Fair-Way Promise Page
Father’s Day Gift Cards 2015
I was asked to concept and create the 2015 Father’s Day gift cards, due to my assistance brainstorming the 2014 … Continue reading Father’s Day Gift Cards 2015
Mother’s Day 2015 e-Gift Cards
About this Project Concepted and art directed the photoshoot for the 2016 Mother’s Day gift cards. These cards were used … Continue reading Mother’s Day 2015 e-Gift Cards
Golfmas Billboards 2014
Due to my animation experience, Golfsmith asked me to create the billboards for Golfmas 2014. This billboard displayed in Houston, … Continue reading Golfmas Billboards 2014
Stop Animation Unwrap Videos | Golfmas 2014 Social Campaign
Golfsmith wanted to go big on social for Golfmas 2014. Merchandising had come up with a last-minute list of daily … Continue reading Stop Animation Unwrap Videos | Golfmas 2014 Social Campaign